How to remove chlorine from hair

To remove chlorine from your hair, you need a deep cleansing shampoo.

The Touch Of Silver Clarifying Treatment Shampoo is your saviour from chlorinated hair. It works to neutralise chlorine straight away and will help to banish this chemical from the hair if left on for up to ten minutes. With hydrating AquaPlex™ and salicylic acid, it also nourishes your hair and scalp for a truly pampering experience.

If you’re treating your hair in the summer, follow the clarifying treatment with our Toning Treatment Mask as oxidation from the sun can cause hair to turn brassy. The salon-strength violet pigment in our Toning Treatment Mask will neutralise any yellow tones.

How to protect hair from chlorine damage

To protect hair from chlorine damage during the day, you could also try these 3 top tips:

1 – Soak your hair in the shower before taking a dip in the pool

2 – Coat your hair with a nourishing conditioner:

• For those with thick hair, try the Touch Of Silver Intensive Conditioner
• For those with fine hair, try the Touch Of Silver Leave-In Conditioner

3 – After each swim, rinse your hair in the shower and reapply conditioner to keep your hair protected from sunshine and chlorine.

For more information about looking after your hair in warmer weather, read our blog post here.

GREY ROOTS

Struggling with grey roots showing through in between hair colour sessions? Now you can perfect your roots with PRO:VOKE Root Perfector range. Available in a range of hair colours including blonde, brown and dark brown. PRO:VOKE Root Perfector instantly covers grey roots, dries quickly and leaves no sticky residue. Our packs are bigger for better value and more great hair days! 

Now, if you’re embracing your grey, then now’s the time to use products that deeply nourish the hair, as grey can become more course and wiry. You also need products that keep your grey glowing bright and add superb shine!

If your hair is:

• Dry and damaged from chemical treatments (like bleaching) and you want to avoid sulphates, then try our Brighten+Repair Purple Shampoo and Conditioner
• Normal, then try our Brightening Shampoo and Intensive Conditioner
• And to keep your hair colour at its best, use the Colour Care Shampoo and Conditioner every day

WHAT IS KERATIN AND WHY SHOULD YOU BE USING IT ON YOUR HAIR?

You have protein in your diet, but did you know you also have it in your hair? Our PRO:VOKE Touch Of Silver Intensive Conditioner contains a restorative protein called keratin, and here’s how it works to get your hair looking its very best.

WHAT IS KERATIN?

Keratin is a fibrous protein which makes up the main structure of your hair, skin and nails. It accounts for 65% – 95% of your hair, protecting the cuticle and interior structure of the strand’s cortex and repairing any damage that occurs.

Keratin is found naturally in your body. However, it can be easily destroyed by heat, chemicals, and pollution.  Lots of people choose to replenish this with keratin-based hair products and treatments to make sure the health and appearance of their hair is the best it can be.

HOW WILL A KERATIN HAIR TREATMENT HELP MY LOCKS?

As keratin is a protective protein it can help to strengthen your hair and make it look shinier and healthier. Keratin forms a protective barrier around your hair, restoring the cuticle and helping it to retain moisture – reducing dry damage and boosting shine.

This is super important in summer months where UV protection is a must to protect your hair from sun exposure, or if you frequently use heat styling tools. Keratin will help keep your healthy shine and you’ll see fewer split ends forming, so you can say goodbye to frizz!

In fact, it can improve the overall quality of your hair by filling gaps that come with prolonged hair damage.

Some keratin treatments also relax and neutralise your hair while conditioning it, which will leave you with smoother, straighter locks that are easier to tame.

DOES KERATIN WORK BETTER ON CERTAIN HAIR TYPES?

Different hair types have different levels of naturally occurring keratin. Curly or frizzy hair will have less keratin than naturally straight tresses, as will chemically treated hair (if it’s been dyed or permed). These types will see the biggest benefits of a keratin hair treatment.

TRY IT FOR YOURSELF

Curious of how keratin can transform your locks? Find out more about our Intensive Conditioner and how it can help your blonde look healthier, brighter, and feeling silky smooth.

Summer can be amazing; it’s all sun, sea, sand, and cocktails! Nothing bad about that… Except all four can have a super damaging effect on your hair, so it’s really important you look after it, especially in summer. Get prepped with our haircare superheroes that’ll bring out the best in your hair colour.

Here’s some of our summer haircare top tips to keep your blonde looking its best throughout the sunny months.

Refresh Regularly

We all know that chlorine and salt don’t do wonders for your hair, but the warmer weather in the summer means you’re likely to be lying on a lilo or surfing some waves at the beach. To help reduce the amount of damage, make sure you wash your hair with cool, fresh water before and after. Our hair is super porous, so rinsing it first will limit the amount of damaging chlorine and salt your hair absorbs and will wash away impurities afterwards.

Replenish Moisture

Just like you, your hair gets dehydrated in the heat of the summer. But there are quick, easy ways you can keep your hair hydrated to ensure it doesn’t dry out in the warmer weather. Your two BFFs are a toning treatment mask, or a leave-in conditioner.

Simply use a toning treatment mask to lock in moisture and bring back a healthy shine. Our new Touch Of Silver Toning Treatment Mask nourishes locks for visibly brighter hair using our hydrating AquaPlex™ system, while also cancelling out brassy tones. Use this once a week to keep your hair moisturised and nourished, giving it the hydration it deserves. Leave-in conditioners are great for dry, damaged hair to instantly inject some hydration. Our Touch Of Silver Leave-In Conditioner contains a nourishing and moisturising formula, which includes pro-vitamin B5 to help lock in shine. It’ll be your ultimate hair hero!

Relinquish Straighteners

It’s no secret that heat styling can dry out your hair. So, with the increased humidity and risk of sun damage during the summer, try not to add extra heat to your hair and dry it out further. Embrace your natural texture with top-quality products and gentle styling.

Maintain Shine

In summer, the mixture of hot sun and time in the sea and pool means your hair can take a lot of stress, this can mean it loses a little bit of its shine. Using a brightening shampoo can help to bring that shine and radiance back into blonde, platinum, or grey hair. Our Touch of Silver Brightening Shampoo will do just that, and it’ll also neutralise yellow and brassy tones at the same time. You should see results from your very first wash!