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Experts in Colour Activation
Enriched with our unique Plex technologies
Essential for keeping coloured hair at its most colourful
So no one has to compromise on great hair!
Keeping your colour radiant for longer
Blue vs Purple Shampoo?
WHAT DOES PURPLE SHAMPOO DO TO BROWN HAIR?
HOW TO REMOVE CHLORINE FROM HAIR AND PROTECT YOUR SHINE
GET THE LOOK: MESMERISING MERMAID WAVES
WHAT IS KERATIN AND WHY SHOULD YOU BE USING IT ON YOUR HAIR?
WELCOME SUMMER WITH BRIGHTER BLONDE HAIR
Whatever your hair colour story, here’s the place to shine!