Brighten your colour by removing unwanted yellow and orange brassy tones whilst strengthening damaged hair bonds.
New sulphate-free purple shampoo with a unique mix of purple and blue pigments.
Enriched with AquaPlex specifically designed for coloured hair, the nourishing formula repairs damaged hair bonds leaving your hair healthy, soft and shiny.
Results in just one wash – use the shampoo and conditioner together for best results.
Top tip: Apply purple shampoo to dry hair for 5 minutes, then wash out and apply the conditioner for a more dramatic brightening effect.
Lighten your colour with this simple 3-step regime for every shade of blonde.
The shampoo and conditioner work together to lighten and brighten your natural or coloured blonde hair. Using an expertly created sulphate-free system with AquaPlex, this pair work best together to leave hair radiant, soft and healthy.
The lightening blonde spray has been developed with a bespoke fine mist, for an even colour effect. This spray gently and gradually permanently lightens hair after each use.
It’s easy to use and versatile, just spray it wherever you want to lift your colour – on the roots to blend any regrowth, at the ends for a natural sun-kissed effect or all over to lighten it all.
See results after one wash and use until you get the beautiful blonde you want.
Hair hack: Apply the spray on hair ends or specific sections for a natural balayage effect.
Enhance your brunette hair colour and add vibrancy with this nourishing sulphate-free shampoo and conditioner.
Enriched with Inca Inchi Oil to leave hair smooth, soft and naturally glossy.
Our unique IoPlex technology enables colour pigments to attach to the hair for richer brown hair colour.
Suitable for everyday use, you’ll see the colour effect naturally build wash after wash, even blending away first greys.
Try this: For a deeper colour effect in just one wash, use the conditioner as a hair mask and leave on for 10 minutes.
Enhance your brunette or balayage colour with this new blue toning Shampoo and Conditioner regime.
The blue pigments make hair colour look richer & deeper in brunette hair, as well being able to brighten blonde hair, making them the perfect products if you have dyed brunette, balayage or ombre hair colours.
Enriched with Inca Inchi Oil the shampoo and conditioner work best together to leave hair smooth, soft and naturally glossy.
Usage depends on your hair colour. Suitable for everyday use for Brunettes. Suitable for use every day or in every other wash for those with Balayage & ombre hair colours.
Balayage tip: Try putting some extra conditioner on your ends to give even more nourishment to coloured hair.
Find ILLUMINEX at these top retailers online or on the high street*. And remember our ILLUMINEX Brunette Enhancing Toning Blue Shampoo & Conditioner is exclusive to Superdrug.
*Subject to availability
Whatever your hair colour story, here’s the place to shine!