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At PRO:VOKE we’re here to give you hair colour confidence! Whatever your colour, whether it’s brunette, blonde, grey, or white, we know how to get it looking great. Our advanced ranges are for coloured hair that needs extra care, and our products will make your colour pop. We know how to make you look and feel amazing every single day.

What can Provoke do for you?

Blonde

Our products lighten and brighten blonde hair, so your hair looks radiant and healthy every day. Suitable for every shade of natural and coloured blonde.

Browse Blonde

Silver

Browse our advanced product ranges designed especially for blonde, grey, platinum or white hair.

Browse Silver

Brunette

Whether you’re a natural or dyed brunette, or have balayage or ombre, our products will make your hair colour look and feel its best!

Browse Brunette

Browse By Hair Concern

Brassy Tones

Finding yellow or orange tones in your blonde, platinum, grey, or white hair? Here’s some of our products that help banish them, keeping your hair colour looking super bright and radiant!

Dry or Damaged Hair

For those of you with dry, damaged, or colour treated hair, we’ve developed the ILLUMINEX range of shampoo and conditioners specifically for you. The formulas are deeply moisturising, enriched with our Plex technologies, and are sulphate-, silicone-, and alcohol-free, so you can get the colour result you’re looking for whilst nourishing your hair, to make it look, and feel, healthy.

First Grey Hairs

If you’re embracing your first greys, then now’s the time to use products that deeply nourish the hair, as they can start to become more course and wiry. You also need products that keep your colour looking radiant and make your hair super shiny!

Perfect for Hair Extensions

All ILLUMINEX shampoo and conditioners are ideal for hair extensions. They all contain a deeply moisturising formula, are sulphate-, silicone-, and alcohol-free, and all have a low PH.

Root re-growth

If you’re blonde and starting to get darker re-growth, try the Touch Of Blonde Lightening Spray that gently lifts your hair colour and blends away those harsh root lines. If you’re a dyed brunette, and want to top up your colour between colouring sessions, then try the Touch Of Brunette, Brunette Enhancing Shampoo and Conditioner. It uses our unique IoPlex™ technology to bind colour pigments to the hair so you can blend away any first greys, and keep your brunette looking naturally vibrant.

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Whatever your hair colour story, here’s the place to shine!

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