NEW HAIRCARE DUO LIGHTENS HAIR BY TWO SHADES IN JUST ONE WASH
Get that coveted icy, platinum blonde look with the New Provoke Touch of Silver GO:ICY Platinum Effect Shampoo & Conditioner. Developed by the UK’s number one(i) and award-winning(ii) purple shampoo brand, GO:ICY boasts unique triple toning technology – enabling blondes to go two shades lighter in just one wash!
Provoke Go Icy
Say goodbye to brassy, dull, and frizzy hair, and hello to tresses that are smooth, bright, and icy in tone with this innovative duo. Its triple toning technology combines three shades of purple and blue dye for brilliant coverage and intensity. Whilst purple dye works on the surface of the hair, blue dye molecules are usually smaller, meaning they can better penetrate hair strands, and reach the inside of the hair shaft. The result? The brightest, most vibrant colour!
Suitable for light to medium blonde, and silver hair, its intensive formulation blends purple and blue pigments to cool down warmer, brassy tones for an extra light, bright and icy platinum bombshell effect.
Its advanced formula is also enriched with keratin to deeply hydrate and strengthen strands, leaving hair looking beautifully healthy and shiny.
i. Kantar 52 w/e 17th April 2022. ii. www.beautybible.com/shampoo-conditioner-duo-blonde-2023
Recommended Products
Touch of Silver Purple Toning
PROVOKE GO: ICY
GO: ICY
PROVOKE GO: ICY
Touch of Silver Purple Toning
PROVOKE GO: ICY
GO: ICY
PROVOKE GO: ICY
#iProvoke
Whatever your hair colour story, here’s the place to shine!
