Pro:Voke is introducing a new GO: ICY range to to act against both yellow and orange tones for an extra light colour.
Provoke Go Icy
Provoke Go Icy hair mask intensely brightens your hair colour by removing warmer brassy tones for perfect icy-platinum blonde!Advanced formula with purple and blue pigments to act against both yellow and orange tones for an extra light colour. Leave on for 5 minutes or longer for a more intense colour result. Enriched with keratin to deeply hydrate, leaving you hair beautifully healthy and shiny.
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GO: ICY
PROVOKE GO: ICY
GO: ICY
PROVOKE GO: ICY
#iProvoke
Whatever your hair colour story, here’s the place to shine!