You have protein in your diet, but did you know you also have it in your hair? Our PRO:VOKE Touch Of Silver Intensive Conditioner contains a restorative protein called keratin, and here’s how it works to get your hair looking its very best.
Keratin is a fibrous protein which makes up the main structure of your hair, skin and nails. It accounts for 65% – 95% of your hair, protecting the cuticle and interior structure of the strand’s cortex and repairing any damage that occurs.
Keratin is found naturally in your body. However, it can be easily destroyed by heat, chemicals, and pollution. Lots of people choose to replenish this with keratin-based hair products and treatments to make sure the health and appearance of their hair is the best it can be.
As keratin is a protective protein it can help to strengthen your hair and make it look shinier and healthier. Keratin forms a protective barrier around your hair, restoring the cuticle and helping it to retain moisture – reducing dry damage and boosting shine.
This is super important in summer months where UV protection is a must to protect your hair from sun exposure, or if you frequently use heat styling tools. Keratin will help keep your healthy shine and you’ll see fewer split ends forming, so you can say goodbye to frizz!
In fact, it can improve the overall quality of your hair by filling gaps that come with prolonged hair damage.
Some keratin treatments also relax and neutralise your hair while conditioning it, which will leave you with smoother, straighter locks that are easier to tame.
Different hair types have different levels of naturally occurring keratin. Curly or frizzy hair will have less keratin than naturally straight tresses, as will chemically treated hair (if it’s been dyed or permed). These types will see the biggest benefits of a keratin hair treatment.
Curious of how keratin can transform your locks? Find out more about our Intensive Conditioner and how it can help your blonde look healthier, brighter, and feeling silky smooth.
Whatever your hair colour story, here’s the place to shine!