GREY ROOTS

Struggling with grey roots showing through in between hair colour sessions? Now you can perfect your roots with PRO:VOKE Root Perfector range. Available in a range of hair colours including blonde, brown and dark brown. PRO:VOKE Root Perfector instantly covers grey roots, dries quickly and leaves no sticky residue. Our packs are bigger for better value and more great hair days! 

Now, if you’re embracing your grey, then now’s the time to use products that deeply nourish the hair, as grey can become more course and wiry. You also need products that keep your grey glowing bright and add superb shine!

If your hair is:

• Dry and damaged from chemical treatments (like bleaching) and you want to avoid sulphates, then try our Brighten+Repair Purple Shampoo and Conditioner
• Normal, then try our Brightening Shampoo and Intensive Conditioner
• And to keep your hair colour at its best, use the Colour Care Shampoo and Conditioner every day

Summer can be amazing; it’s all sun, sea, sand, and cocktails! Nothing bad about that… Except all four can have a super damaging effect on your hair, so it’s really important you look after it, especially in summer. Get prepped with our haircare superheroes that’ll bring out the best in your hair colour.

Here’s some of our summer haircare top tips to keep your blonde looking its best throughout the sunny months.

Refresh Regularly

We all know that chlorine and salt don’t do wonders for your hair, but the warmer weather in the summer means you’re likely to be lying on a lilo or surfing some waves at the beach. To help reduce the amount of damage, make sure you wash your hair with cool, fresh water before and after. Our hair is super porous, so rinsing it first will limit the amount of damaging chlorine and salt your hair absorbs and will wash away impurities afterwards.

Replenish Moisture

Just like you, your hair gets dehydrated in the heat of the summer. But there are quick, easy ways you can keep your hair hydrated to ensure it doesn’t dry out in the warmer weather. Your two BFFs are a toning treatment mask, or a leave-in conditioner.

Simply use a toning treatment mask to lock in moisture and bring back a healthy shine. Our new Touch Of Silver Toning Treatment Mask nourishes locks for visibly brighter hair using our hydrating AquaPlex™ system, while also cancelling out brassy tones. Use this once a week to keep your hair moisturised and nourished, giving it the hydration it deserves. Leave-in conditioners are great for dry, damaged hair to instantly inject some hydration. Our Touch Of Silver Leave-In Conditioner contains a nourishing and moisturising formula, which includes pro-vitamin B5 to help lock in shine. It’ll be your ultimate hair hero!

Relinquish Straighteners

It’s no secret that heat styling can dry out your hair. So, with the increased humidity and risk of sun damage during the summer, try not to add extra heat to your hair and dry it out further. Embrace your natural texture with top-quality products and gentle styling.

Maintain Shine

In summer, the mixture of hot sun and time in the sea and pool means your hair can take a lot of stress, this can mean it loses a little bit of its shine. Using a brightening shampoo can help to bring that shine and radiance back into blonde, platinum, or grey hair. Our Touch of Silver Brightening Shampoo will do just that, and it’ll also neutralise yellow and brassy tones at the same time. You should see results from your very first wash!