Product Feature: Brassy Tones
Finding yellow or orange tones in your blonde, platinum, grey, or white hair? Here’s some of our products that help banish them, keeping your hair colour looking super bright and radiant!
Touch Of Silver Toning Treatment Mask brightens hair colour and nourishes hair condition in one simple step. We know blonde, grey and white hair can need extra care, and the better condition your hair’s in, the better the colour will look.
Our advanced hair mask contains violet pigment to remove yellow and orange tones and is developed with AquaPlex™, which contains castor oil to hydrate and leave hair soft, radiant, and healthy.
For the best results, use after the Touch Of Silver Clarifying Shampoo, which detoxifies the hair of impurities for the best toning results.
PRO:TIP: For those who want a super ashy and silver effect, you can use the Toning Mask after applying one of our purple shampoos for a double dose of toning pigment.
Your Rating
Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Citric Acid, Hydroxyethylcellulose, Glycerin, Potassium Sorbate, Disodium Edta, Isopropyl Alcohol, Linalool, Panthenol, Butylphenyl Methylpropional, Avena Strigosa Seed Extract, Lecithin, Hydroxycitronellal, Alpha-Isomethyl Ionone, Citronellol, Disodium Distyrylbiphenyl Disulfonate, Acid Violet 43.
Touch Of Silver Toning Treatment Mask brightens hair colour and nourishes hair condition in one simple step. We know blonde, grey and white hair can need extra care, and the better condition your hair’s in, the better the colour will look.
Our advanced hair mask contains violet pigment to remove yellow and orange tones and is developed with AquaPlex™, which contains castor oil to hydrate and leave hair soft, radiant, and healthy.
For the best results, use after the Touch Of Silver Clarifying Shampoo, which detoxifies the hair of impurities for the best toning results.
PRO:TIP: For those who want a super ashy and silver effect, you can use the Toning Mask after applying one of our purple shampoos for a double dose of toning pigment.
Your Rating
Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Citric Acid, Hydroxyethylcellulose, Glycerin, Potassium Sorbate, Disodium Edta, Isopropyl Alcohol, Linalool, Panthenol, Butylphenyl Methylpropional, Avena Strigosa Seed Extract, Lecithin, Hydroxycitronellal, Alpha-Isomethyl Ionone, Citronellol, Disodium Distyrylbiphenyl Disulfonate, Acid Violet 43.
Touch Of Silver Brightening Shampoo brightens hair colour in just one wash.
Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine.
Use every other wash.
For colour maintenance between toning, use our Colour Care Shampoo and Conditioner.
Your Rating
Aqua (Water/Eau), Sodium Laureth Sulfate, Peg-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Sodium Coco-Glucoside Tartrate, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, Coco-Glucoside, Glyceryl Oleate, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Carbomer, Benzophenone-4, Salicylic Acid, Laureth-2, Disodium Edta, Sodium Benzoate, Sodium Chloride, Formic Acid, Parfum (Fragrance), Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Sodium Hydroxide, Acid Violet 43, Hc Blue No.2
Touch Of Silver Brightening Shampoo brightens hair colour in just one wash.
Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine.
Use every other wash.
For colour maintenance between toning, use our Colour Care Shampoo and Conditioner.
Your Rating
Aqua (Water/Eau), Sodium Laureth Sulfate, Peg-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Sodium Coco-Glucoside Tartrate, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, Coco-Glucoside, Glyceryl Oleate, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Carbomer, Benzophenone-4, Salicylic Acid, Laureth-2, Disodium Edta, Sodium Benzoate, Sodium Chloride, Formic Acid, Parfum (Fragrance), Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Sodium Hydroxide, Acid Violet 43, Hc Blue No.2
Revitalise and refresh your colour with Provoke Cool It shampoo and conditioner. The intensive blue toning shampoo cools down red & orange tones to leave your hair looking stunningly vibrant.
Designed specifically for those looking to maximise their hair colour and condition, the hydrating blue conditioner is enriched with keratin to target damaged hair. While purple toning is mainly for blonde hair, blue toning is designed to work for both brunettes AND warm blondes, meaning it works on warm highlights and balayage too.
After using Cool It Blue Toning Shampoo, smooth onto wet hair, leave for 3-5 minutes before rinsing out.
Your Rating
Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Betaine, Sodium Benzoate, Parfum (Fragrance), Phenoxyethanol, Citric Acid, Potassium Sorbate, Isopropyl Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Disodium EDTA, Linalool, Panthenol, Polyquaternium-39, Hexyl Cinnamal, Hydroxycitronellal, Alpha-isomethyl Ionone, Citronellol, Geraniol, Disodium Distyrylbiphenyl Disulfonate, HC Blue No.16, CI 42090 (Blue 1).
Revitalise and refresh your colour with Provoke Cool It shampoo and conditioner. The intensive blue toning shampoo cools down red & orange tones to leave your hair looking stunningly vibrant.
Designed specifically for those looking to maximise their hair colour and condition, the hydrating blue conditioner is enriched with keratin to target damaged hair. While purple toning is mainly for blonde hair, blue toning is designed to work for both brunettes AND warm blondes, meaning it works on warm highlights and balayage too.
After using Cool It Blue Toning Shampoo, smooth onto wet hair, leave for 3-5 minutes before rinsing out.
Your Rating
Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Betaine, Sodium Benzoate, Parfum (Fragrance), Phenoxyethanol, Citric Acid, Potassium Sorbate, Isopropyl Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Disodium EDTA, Linalool, Panthenol, Polyquaternium-39, Hexyl Cinnamal, Hydroxycitronellal, Alpha-isomethyl Ionone, Citronellol, Geraniol, Disodium Distyrylbiphenyl Disulfonate, HC Blue No.16, CI 42090 (Blue 1).
Revitalise and refresh your colour with Provoke Cool It shampoo and conditioner. The intensive blue toning shampoo cools down red & orange tones to leave your hair looking stunningly vibrant.
Designed specifically for those looking to maximise their hair colour and condition, the hydrating blue conditioner is enriched with keratin to target damaged hair. While purple toning is mainly for blonde hair, blue toning is designed to work for both brunettes AND warm blondes, meaning it works on warm highlights and balayage too.
The blue pigments in this shampoo remove unwanted orange and red tones, which can often appear when dyed brunette hair colour starts to fade, creating a richer, deeper brunette hair colour. The blue pigments will also remove orange tones in blonde hair, making it the perfect solution to creating those multi-tone effects in your balayage and ombre hair colours.
We know that coloured hair needs extra care, so this is a nourishing sulphate-free formula enriched with AquaPlex™ and inca inchi oil to repair damaged hair bonds and provide the extra nourishment coloured hair needs, leaving hair shiny, healthy and hydrated.
If you have balayage, ombre or highlighted brunette hair, use the shampoo and conditioner together in every other wash.
Wet hair, massage in, leave for 3-5 minutes and rinse out. Optimal results achieved when used with our Cool It blue toning conditioner.
Your Rating
Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Laureth-4, Glycol Distearate, Potassium Sorbate, Polyquaternium-10, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Glyceryl Oleate, Citric Acid, Disodium EDTA, Cocamidopropyl Betaine, Benzophenone-4, Linalool, Hexyl Cinnamal, Glycerin, Hydroxycitronellal, Alpha-isomethyl Ionone, Sodium Hydroxide, Citronellol, Formic Acid, Geraniol, Hydrogenated Palm Glycerides Citrate, Tocopherol, CI 42090 (Blue 1).
Revitalise and refresh your colour with Provoke Cool It shampoo and conditioner. The intensive blue toning shampoo cools down red & orange tones to leave your hair looking stunningly vibrant.
Designed specifically for those looking to maximise their hair colour and condition, the hydrating blue conditioner is enriched with keratin to target damaged hair. While purple toning is mainly for blonde hair, blue toning is designed to work for both brunettes AND warm blondes, meaning it works on warm highlights and balayage too.
The blue pigments in this shampoo remove unwanted orange and red tones, which can often appear when dyed brunette hair colour starts to fade, creating a richer, deeper brunette hair colour. The blue pigments will also remove orange tones in blonde hair, making it the perfect solution to creating those multi-tone effects in your balayage and ombre hair colours.
We know that coloured hair needs extra care, so this is a nourishing sulphate-free formula enriched with AquaPlex™ and inca inchi oil to repair damaged hair bonds and provide the extra nourishment coloured hair needs, leaving hair shiny, healthy and hydrated.
If you have balayage, ombre or highlighted brunette hair, use the shampoo and conditioner together in every other wash.
Wet hair, massage in, leave for 3-5 minutes and rinse out. Optimal results achieved when used with our Cool It blue toning conditioner.
Your Rating
Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Laureth-4, Glycol Distearate, Potassium Sorbate, Polyquaternium-10, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Glyceryl Oleate, Citric Acid, Disodium EDTA, Cocamidopropyl Betaine, Benzophenone-4, Linalool, Hexyl Cinnamal, Glycerin, Hydroxycitronellal, Alpha-isomethyl Ionone, Sodium Hydroxide, Citronellol, Formic Acid, Geraniol, Hydrogenated Palm Glycerides Citrate, Tocopherol, CI 42090 (Blue 1).
Our most advanced purple conditioner deeply hydrates and also repairs damaged hair bonds. Enriched with pro-vitamin B5 for hair that is brighter, radiant & restored.
After using Touch of Silver Brighten+Repair Purple Shampoo, smooth onto wet hair, leave for 3 minutes before rinsing out.
Your Rating
Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Betaine, Hydroxyethylcellulose, Polyquaternium-10, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Isopropyl Alcohol, Sodium Benzoate, Parfum (Fragrance), Phenoxyethanol, Citric Acid, Potassium Sorbate, Mica, Disodium EDTA, Glycerin, Benzophenone-4, Linalool, Avena Strigosa Seed Extract, Lecithin, Disodium Distyrylbiphenyl Disulfonate, CI 77891 (Titanium Dioxide), CI 60730 (Acid Violet 43).
Our most advanced purple conditioner deeply hydrates and also repairs damaged hair bonds. Enriched with pro-vitamin B5 for hair that is brighter, radiant & restored.
After using Touch of Silver Brighten+Repair Purple Shampoo, smooth onto wet hair, leave for 3 minutes before rinsing out.
Your Rating
Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Betaine, Hydroxyethylcellulose, Polyquaternium-10, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Isopropyl Alcohol, Sodium Benzoate, Parfum (Fragrance), Phenoxyethanol, Citric Acid, Potassium Sorbate, Mica, Disodium EDTA, Glycerin, Benzophenone-4, Linalool, Avena Strigosa Seed Extract, Lecithin, Disodium Distyrylbiphenyl Disulfonate, CI 77891 (Titanium Dioxide), CI 60730 (Acid Violet 43).
Our most advanced purple shampoo intensively removes brassy tones in 1 wash and also repairs damaged hair bonds. Enriched with pro-vitamin B5 for hair that is brighter, radiant & restored.
Wet hair, massage in, leave for 5 minutes and rinse out. Optimal results achieved whern used with our Touch of Silver Brighten+Repair Conditioner.
Your Rating
Aqua (Water), Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Methyl Isethionate, Sodium Cocoamphoacetate, Acrylates/Palmeth-25 Acrylate Copolymer, Glycerin, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium Benzoate, Cocamide MEA, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Panthenol, Benzophenone-4, Mica, Linalool, Hexyl Cinnamal, Citric Acid, Avena Strigosa Seed Extract, Lecithin, Disodium Distyrylbiphenyl Disulfonate, CI 60730 (Acid Violet 43), CI 77891 (Titanium Dioxide), HC Blue No. 2.
What about this?rnAn answer is this!
Our most advanced purple shampoo intensively removes brassy tones in 1 wash and also repairs damaged hair bonds. Enriched with pro-vitamin B5 for hair that is brighter, radiant & restored.
Wet hair, massage in, leave for 5 minutes and rinse out. Optimal results achieved whern used with our Touch of Silver Brighten+Repair Conditioner.
Your Rating
Aqua (Water), Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Methyl Isethionate, Sodium Cocoamphoacetate, Acrylates/Palmeth-25 Acrylate Copolymer, Glycerin, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium Benzoate, Cocamide MEA, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Panthenol, Benzophenone-4, Mica, Linalool, Hexyl Cinnamal, Citric Acid, Avena Strigosa Seed Extract, Lecithin, Disodium Distyrylbiphenyl Disulfonate, CI 60730 (Acid Violet 43), CI 77891 (Titanium Dioxide), HC Blue No. 2.
What about this?rnAn answer is this!
#iProvoke
Whatever your hair colour story, here’s the place to shine!
@provoke.haircare
Summer can be amazing; it’s all sun, sea, sand, and cocktails! Nothing bad about that… Except all four can have a super damaging effect on your hair, so it’s really important you look after it, especially in summer. Get prepped with our haircare superheroes that’ll bring out the best in your hair colour.
Here’s some of our summer haircare top tips to keep your blonde looking its best throughout the sunny months.
Refresh Regularly
We all know that chlorine and salt don’t do wonders for your hair, but the warmer weather in the summer means you’re likely to be lying on a lilo or surfing some waves at the beach. To help reduce the amount of damage, make sure you wash your hair with cool, fresh water before and after. Our hair is super porous, so rinsing it first will limit the amount of damaging chlorine and salt your hair absorbs and will wash away impurities afterwards.
Replenish Moisture
Just like you, your hair gets dehydrated in the heat of the summer. But there are quick, easy ways you can keep your hair hydrated to ensure it doesn’t dry out in the warmer weather. Your two BFFs are a toning treatment mask, or a leave-in conditioner.
Simply use a toning treatment mask to lock in moisture and bring back a healthy shine. Our new Touch Of Silver Toning Treatment Mask nourishes locks for visibly brighter hair using our hydrating AquaPlex™ system, while also cancelling out brassy tones. Use this once a week to keep your hair moisturised and nourished, giving it the hydration it deserves. Leave-in conditioners are great for dry, damaged hair to instantly inject some hydration. Our Touch Of Silver Leave-In Conditioner contains a nourishing and moisturising formula, which includes pro-vitamin B5 to help lock in shine. It’ll be your ultimate hair hero!
Relinquish Straighteners
It’s no secret that heat styling can dry out your hair. So, with the increased humidity and risk of sun damage during the summer, try not to add extra heat to your hair and dry it out further. Embrace your natural texture with top-quality products and gentle styling.
Maintain Shine
In summer, the mixture of hot sun and time in the sea and pool means your hair can take a lot of stress, this can mean it loses a little bit of its shine. Using a brightening shampoo can help to bring that shine and radiance back into blonde, platinum, or grey hair. Our Touch of Silver Brightening Shampoo will do just that, and it’ll also neutralise yellow and brassy tones at the same time. You should see results from your very first wash!
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#iProvoke
Whatever your hair colour story, here’s the place to shine!
@provoke.haircare