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Way back in the 70s, Touch of Silver was the first brand that brought the salon ‘blue rinse’ home. It was revolutionary, as we encouraged women to embrace their grey and white hair instead of feeling the need to cover it up.

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We had a little makeover when we were acquired by Karium, now coming under the name PRO:VOKE.

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Time for a facelift (we are 40 after all)!

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Our range grew to meet the growing demands of the 21st century woman, adding in products that work as hard as you!

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Touch of Brunette graces the shelves, specially formulated for all shades of brown hair. Our expertly created range blends grey, enhances colour and deeply nourishes hair after just one wash.

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We’ve spent years working on a new range, ILLUMINEX, a colour activating hair care range covering blonde, grey, brunette, and balayage hair colours. Enriched with our unique Plex technologies, they’re created to provide the ultimate care to help you get hair colour confident.

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EVERYTHING YOU NEED TO KNOW ABOUT CLARIFYING SHAMPOO

#iProvoke

Whatever your hair colour story, here’s the place to shine!

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