At PROVOKE we’re here to give you hair colour confidence! Whatever your colour, whether it’s brunette, blonde, grey, or white, we know how to get it looking great. Our advanced ranges are for coloured hair that needs extra care, and our products will make your colour pop. We know how to make you look and feel amazing every single day.
Our products lighten and brighten blonde hair, so your hair looks radiant and healthy every day. Suitable for every shade of natural and coloured blonde.
Browse BlondeBrowse our advanced product ranges designed especially for blonde, grey, platinum or white hair.
Browse SilverWhether you’re a natural or dyed brunette, or have balayage or ombre, our products will make your hair colour look and feel its best!
Browse Brunette
For those of you with dry, damaged, or colour treated hair, we’ve developed the ILLUMINEX range of shampoo and conditioners specifically for you. The formulas are deeply moisturising, enriched with our Plex technologies, and are sulphate-, silicone-, and alcohol-free, so you can get the colour result you’re looking for whilst nourishing your hair, to make it look, and feel, healthy.
If you’re blonde and starting to get darker re-growth, try the Touch Of Blonde Lightening Spray that gently lifts your hair colour and blends away those harsh root lines. If you’re a dyed brunette, and want to top up your colour between colouring sessions, then try the Touch Of Brunette, Brunette Enhancing Shampoo and Conditioner. It uses our unique IoPlex™ technology to bind colour pigments to the hair so you can blend away any first greys, and keep your brunette looking naturally vibrant.
Whatever your hair colour story, here’s the place to shine!
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