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INTRODUCING THE UK’S FIRST EVER
PURPLE TONING HAIR SERUM

PROVOKE TOUCH OF SILVER BRIGHTEN & DEFRIZZ 3-IN-1 PURPLE SERUM

Visibly brighten and smooth blonde hair with NEW PROVOKE TOUCH OF SILVER BRIGHTEN & DEFRIZZ 3-IN-1 PURPLE SERUM. The first ever purple serum on the market, it has been developed by the UK’s number one and award-winning purple shampoo brand, and joins its best-selling range with a vibrant new look.

Purple Toning Hair Serum

Get stunningly bright hair in perfect condition with this lightweight serum. In just one application, it provides an instant brightening lift to dull, brassy hair, whilst smoothing frizz and sealing split ends.

Suitable for blonde, highlighted, silver and grey hair, its innovative 3-in-1 formula contains violet pigments to neutralise brassy yellow and orange tones, keratin to hydrate and strengthen, and plant-based glycerin to control frizz and seal strands.

Boosting both colour and condition, this is the perfect finishing touch to the haircare routine, leaving tresses feeling brighter, nourished, and refreshed.

Easy to use, simply apply to wet or dry hair, comb through, and style! For best results, use after washing with PROVOKE’s popular purple shampoo and conditioner regime.

Recommended Products

Touch of Silver Purple Toning

PROVOKE GO: ICY

GO: ICY

PROVOKE GO: ICY

Touch of Silver Purple Toning

PROVOKE GO: ICY

GO: ICY

PROVOKE GO: ICY

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Whatever your hair colour story, here’s the place to shine!

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