Instagram test - PROVOKE

Not got time in your busy summer schedule to refre

Not got time in your busy summer schedule to refresh your hair at the salon? Our Cool It duo does the job in just one wash ✅⁣
⁣
Cooling down those red and orange tones for a revitalised fresh colour! Great for Brunettes & Dark Blondes - get yours in @superdrug now.

Want hair as gorgeous as @miastevenson? We know we

Want hair as gorgeous as @miastevenson? We know we do! 😍

Get your hands on our Cool It duo in @superdrug today to achieve that perfectly sun-kissed look ☀️

Things are heating up for summer, why not cool dow

Things are heating up for summer, why not cool down with our Go Icy Hair Mask? ❄⁣
⁣
Brighten your blonde to an intense icy platinum blonde in just one use, all while giving it the TLC and nourishment it deserves. Get yours in Superdrug now! 😍

Remind us why we ever stopped wearing our hair in

Remind us why we ever stopped wearing our hair in braids? The fishtail braid is officially back 😍⁣
⁣
Use our Go Icy Hair Mask to keep the blonde in your braid looking beautifully platinum this summer.⁣
⁣
#BraidsAreBack

We love the contrast @mollyhull_ has achieved usin

We love the contrast @mollyhull_ has achieved using Pro:Voke to brighten her blonde to the next level 🤩⁣
⁣
Hit the save button to remember this #hairinspo and keep tagging us in your best hair day pictures to be featured on our page!

🚨🚨🚨 NEW PRODUCT ALERT 🚨🚨🚨 Have

How many other hair masks can you say nourish your

How many other hair masks can you say nourish your hair while intensely brighten your blonde to an icy platinum colour? 😍⁣
⁣
Go Icy today - get your mask in your local Superdrug ❄️

Enriched with keratin to leave your hair silky, sm

Enriched with keratin to leave your hair silky, smooth and PINK 💟💗💞⁣
⁣
Whether you want to prep for festival season or just try something new over summer or an upcoming bank holiday weekend, Go Pink is perfect - get yours in Superdrug now!

Go Icy this spring! The new Go Icy hair mask int

Go Icy this spring!

The new Go Icy hair mask intensely brightens your hair colour by removing warmer brassy tones for a perfect icy-platinum blonde! Leave on for 5 minutes or longer for a more intensive colour result 💙💜

Love having icy platinum hair but hate the toll it

Love having icy platinum hair but hate the toll it takes on your locks?

Our Go Icy hair mask is enriched with keratin and leaves your hair feeling silky smooth and looking beautifully blonde after just one use ✨

With purple and blue pigments to act against yello

With purple and blue pigments to act against yellow and orange tones, our mask is perfect for maintaining an extra light colour 🌟

Specialist care for icy platinum blondes - available in Superdrug now!

What's enriched with keratin and pink all over? Ou

Are you ready to Go Pink? Even if you're not ful

Are you ready to Go Pink?

Even if you're not fully committed to your decision, that doesn't matter with our Go Pink hair mask. It allows you to temporarily transform your hair into a vibrant pink, lasting for up to 8 washes!

Leave on for less than five minutes for a lighter colour, or longer for a brighter pink 💗

Our new Go Pink hair mask is perfect for light to

Our new Go Pink hair mask is perfect for light to medium blondes and white hair as well as highlights and balayage ✨💕

Get yours in Superdrug today!

Our Advanced shampoo is completely sulphate free t

Our Advanced shampoo is completely sulphate free to protect your hair colour, while leaving it feeling even more smooth and silky ✨

#NewTouchOfSilverAdvanced

The Advanced Touch of Silver range from the UK's #

Our Advanced conditioner deeply hydrates and stren

Our Advanced conditioner deeply hydrates and strengthens even the most damaged hair, leaving it feeling soft and super healthy 💪

#NewTouchOfSilverAdvanced

Instantly brightens your hair by removing brassy,

Instantly brightens your hair by removing brassy, yellow and orange tones 💫

#NewTouchOfSilverAdvanced

Removes brassy tones AND repairs damaged hair with

Removes brassy tones AND repairs damaged hair with just one wash - it's not called our Advanced range for no reason 😉

#NewTouchOfSilverAdvanced

Want to repair damaged blonde hair bonds? Try th

Want to repair damaged blonde hair bonds?

Try the Touch of Silver Advanced range, rich with pro vitamin B5 ✅

#NewTouchOfSilverAdvanced