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Taking on Wednesday's we wear pink to a new level

Taking on Wednesday's we wear pink to a new level 💗🌷🌸

Use our Go Pink hair mask like @ameliamist to get a gorgeous, temporary pink ahead of the festival season this summer ☀️

Available in Superdrug now 💟

Pink hair, don't care 💗🌷🌸🌺💟 How go

Pink hair, don't care 💗🌷🌸🌺💟

How gorgeous does @chce's hair look after using our Go Pink hair mask? 😍

Leave on for just five minutes to get a gorgeous, temporary pink colour - grab yours in Superdrug today

Transform your blonde hair into an extra light & i

Transform your blonde hair into an extra light & icy platinum bombshell colour this #summerseason.

Nourish and brighten at the same time with our Go Icy hair mask - grab yours at Superdrug today!

You won't even recognise your own hair after using

You won't even recognise your own hair after using our Go Icy hair mask this summer - just look at that colour difference! ❄️

Take your locks from dull to icy by applying our mask for just 5 minutes before washing out. Remember to tag us in your pictures if you want to feature on our page 😍

Things are heating up this weekend ☀️ Whatev

Things are heating up this weekend ☀️

Whatever you're planning to make the most out of the heatwave this week, your hair deserves to look and feel gorgeous for it. Remove brassy, orange tones and nourish your hair with our Touch of Silver purple range.

Get the Ultimate Purple Regime on amazon today.

Love Island is officially back, which can only mea

Love Island is officially back, which can only mean one thing - it's time to get summer ready ☀

Whether you're heading off to an island yourself or planning a festival, you can use our Go Icy hair mask to transform your hair from brassy to bright and icy like @rebekah.doranx

How amazing does she look? 😍

Not got time in your busy summer schedule to refre

Not got time in your busy summer schedule to refresh your hair at the salon? Our Cool It duo does the job in just one wash ✅⁣
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Cooling down those red and orange tones for a revitalised fresh colour! Great for Brunettes & Dark Blondes - get yours in @superdrug now.

Want hair as gorgeous as @miastevenson? We know we

Want hair as gorgeous as @miastevenson? We know we do! 😍

Get your hands on our Cool It duo in @superdrug today to achieve that perfectly sun-kissed look ☀️

Things are heating up for summer, why not cool dow

Things are heating up for summer, why not cool down with our Go Icy Hair Mask? ❄⁣
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Brighten your blonde to an intense icy platinum blonde in just one use, all while giving it the TLC and nourishment it deserves. Get yours in Superdrug now! 😍

Remind us why we ever stopped wearing our hair in

Remind us why we ever stopped wearing our hair in braids? The fishtail braid is officially back 😍⁣
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Use our Go Icy Hair Mask to keep the blonde in your braid looking beautifully platinum this summer.⁣
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#BraidsAreBack

We love the contrast @mollyhull_ has achieved usin

We love the contrast @mollyhull_ has achieved using Pro:Voke to brighten her blonde to the next level 🤩⁣
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Hit the save button to remember this #hairinspo and keep tagging us in your best hair day pictures to be featured on our page!

We get it. Spring is a busy time of year. So, yo

We get it. Spring is a busy time of year.

So, you might not have time to visit the salon as frequently as you want or need to. Use our Cool It duo like @miastevenson to freshen up your hair and cool down orange or red tones in just one wash 😍

🚨🚨🚨 NEW PRODUCT ALERT 🚨🚨🚨 Have

How many other hair masks can you say nourish your

How many other hair masks can you say nourish your hair while intensely brighten your blonde to an icy platinum colour? 😍⁣
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Go Icy today - get your mask in your local Superdrug ❄️

Want icy hair like @JosiePeaches? ❄❄❄ Our G

Want icy hair like @JosiePeaches? ❄❄❄

Our Go Icy hair mask has purple and blue pigments to act against both yellow and orange tones to transform your blonde to an intense, extra light icy platinum!

Enriched with keratin to leave your hair silky, sm

Enriched with keratin to leave your hair silky, smooth and PINK 💟💗💞⁣
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Whether you want to prep for festival season or just try something new over summer or an upcoming bank holiday weekend, Go Pink is perfect - get yours in Superdrug now!

Go Pink for spring like @ameliamist 🌸🌷🌺

Go Pink for spring like @ameliamist 🌸🌷🌺

Use our Go Pink hair mask to transform your hair in just 5 minutes! If pastel pink is more your style then simply leave the mask on for less time, or for a more vibrant pink leave on for longer! 💗

Go Icy this spring! The new Go Icy hair mask int

Go Icy this spring!

The new Go Icy hair mask intensely brightens your hair colour by removing warmer brassy tones for a perfect icy-platinum blonde! Leave on for 5 minutes or longer for a more intensive colour result 💙💜

Love having icy platinum hair but hate the toll it

Love having icy platinum hair but hate the toll it takes on your locks?

Our Go Icy hair mask is enriched with keratin and leaves your hair feeling silky smooth and looking beautifully blonde after just one use ✨

With purple and blue pigments to act against yello

With purple and blue pigments to act against yellow and orange tones, our mask is perfect for maintaining an extra light colour 🌟

Specialist care for icy platinum blondes - available in Superdrug now!