Instagram test - PROVOKE

Our Brightening Shampoo is formulated with a uniqu

Our Brightening Shampoo is formulated with a unique mix of violet and blue pigments, this helps to remove those yellow, orange and brassy tones, whilst optical brighteners add shine✨

Best of all...it's from the makers of the original purple shampoo (US)!

Our Hydrating Purple Toning Hair Mask helps to ban

Our Hydrating Purple Toning Hair Mask helps to banish brassiness and brighten colour, whilst providing extra nourishment. Leaving your hair looking & feeling amazing!💜

TIP: Leave on for 3 mins or longer for the best effects⌚️

As the #1 purple shampoo brand, we've obviously go

If you want your hair to look as fresh, bright & b

If you want your hair to look as fresh, bright & beautiful as @aliceinthelookingglass, just try our Purple Dry Shampoo.

It's got all of the benefits of a dry shampoo, whilst also banishing brassiness and brightening colour! 💜

Shop it today via the link in our bio!

Every great haircare routine HAS to include the #1

Every great haircare routine HAS to include the #1 purple shampoo.

Sorry, we don't make the rules!😉

Get your hands on it today via the link in our bio💜

📢 WIN £1,000 to spend shopping at ASOS + 1 yea

📢 WIN £1,000 to spend shopping at ASOS + 1 year of Pro:Voke products. It's YOUR TURN to show the power of transformation with our purple shampoo.

👉 Follow us on Instagram
👉 Share your hair transformation using #ProvokeAReaction

T&Cs apply.

Ends 13/10/21 3pm GMT.

Listen UP🔊 Did you know our Hydrating Purple To

Listen UP🔊 Did you know our Hydrating Purple Toning Mask banishes brassines, brightens hair colour AND provides deep nourishment, leaving your hair feeling soft, healthy and hydrated?

What are you waiting for..get your hands on it today via the link in our bio!

BRIGHTENS HAIR IN JUST ONE WASH! Our purple sham

BRIGHTENS HAIR IN JUST ONE WASH!

Our purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. All. In. One. Wash.

Shop now on Amazon. Link in bio. 💜

📢 WIN £1,000 to spend shopping at ASOS + 1 yea

📢 WIN £1,000 to spend shopping at ASOS + 1 year of Pro:Voke products. It's YOUR TURN to show the power of transformation with our purple shampoo.

👉 Follow us on Instagram
👉 Share your hair transformation using #ProvokeAReaction

T&Cs apply https://provoke.co.uk/terms/
Ends 22.08.21 12pm GMT.

Name a more iconic purple shampoo. We'll wait. We'

WARNING: May cause distractingly beautiful hair co

WARNING: May cause distractingly beautiful hair colour. Our Touch Of Silver range brightens and restores your colour to get it back to looking its salon best. Shop now on Amazon. Link in bio.

Spend more time out with your friends and less tim

Spend more time out with your friends and less time getting ready with the first ever purple dry shampoo 💁🏼‍♀️

Our purple toning dry shampoo brightens colour, refreshes hair and leaves no white residue. Perfect for in between wash days or spontaneous trips to meet friends.

Pick up yours for only £3.99! Link in bio.
📽 by the wonderful @theblondeflamingo

The category is: Bright and dazzling blonde! 💜

The category is: Bright and dazzling blonde! 💜
You want it. And we've got the ultimate purple regime to achieve it!

Shop your purple regime today from our Amazon store! Link in bio.

@lpbeauty is loving her new hair and so are we!! C

@lpbeauty is loving her new hair and so are we!! Check out that colour! 😍
Leanne used our 4 step Hair Colour Remover before dying her hair to get the best out of her new colour.

Head over to Amazon and pick up yours for only £9.24! Link in bio.

We've got all you need to remove permanent hair co

We've got all you need to remove permanent hair colour at home with our NEW Hair Colour Remover 4 step pack!
1. ACTIVATOR
2. REMOVER
3. BUFFER
4. REPAIR MASK

Added bonus: We're the only hair colour remover pack with a repair mask, gloves and a hair cap included!

Available on Amazon for just £8.36! Link in bio.

⭐️ NEW PRODUCT ALERT ⭐️ Our new Hair Colou

⭐️ NEW PRODUCT ALERT ⭐️
Our new Hair Colour Remover are all salon quality products so you can easily remove permanent hair colour at home in just 4 steps! Perfect for when you want to get back to your natural hair colour or to maximise results during a colour change.
Available on Amazon for just £8.36! Link in bio.

Check out @lpbeautyblog's before and after!! 😍

Check out @lpbeautyblog's before and after!! 😍

Leanne used our nourishing blue toning mask on her hair for just 5 minutes to achieve this amazing hair transformation 🤎

Richer, deeper brunette colour that is shiny, healthy and hydrated is just a few clicks away. Link in bio.

Richer and shiny colour for your brunette or highl

Richer and shiny colour for your brunette or highlighted hair with our sulphate free blue toning range 💙

Curious to know how the blue magic works? The blue pigment neutralises orange and red tones in your hair (because blue is on the opposite side of the colour wheel) creating a deeper and shiny colour, whilst the nourishing formula repairs damaged hair bonds and leaves your hair hydrated and beautifully healthy

Pick up yours on Amazon for only £9.96! Link in bio.

Our nourishing blue toning mask - for deeper, bold

Our nourishing blue toning mask - for deeper, bolder, beautiful brunette colour like @lpbeautyblog 💙

This mask helps restore your brunette locks and hide those red and orange tones which can creep through when hair dye fades.

Pick up yours on Amazon for only £4.90! Link in bio.

🎥 courtesy of @lpbeautyblog

⭐What a transformation for @addicted_to_face! ⭐

And all with one product and in 3 minutes. Our hydrating purple toning mask is suitable for blonde, platinum, grey, white and balayage hair.

Pick up yours today on Amazon for only £5.99! Link in bio.

📽: by the lovely @addicted_to_face