Instagram test - PROVOKE

Looking for lush hair this Veganuary? Look no furt

Looking for lush hair this Veganuary? Look no further, we've got you covered! Our entire Illuminex range is vegan-friendly & cruelty-free 🌱 This lovely new purple mask is now available at Morrisons and on Amazon via the link in our bio.

No salon? No problem! Our Touch of Silver Strength

No salon? No problem! Our Touch of Silver Strengthening Purple Shampoo and Conditioner Duo is now Deal of the Day on Amazon at only £7.47. Say goodbye to yellow and orange brassy tones and hello to brighter, nourished hair from the comfort of your own home. Pick up yours via the link in our bio!

A reason to smile this Blue Monday. It took only o

A reason to smile this Blue Monday. It took only one hair wash & pampering mask for @whitneys_wonderland to get rid of those orange brassy tones in her hair. Whitney used our NEW nourishing blue toning mask 💙
Available on Amazon via the link in our bio!

"Everything I need for in between colour appointme

"Everything I need for in between colour appointments and it’s amazing value for money!" 🤎🙌

With instant root perfection that blends into your hair colour and grey coverage that lasts until the next wash @olivialaura_ loved our new Root Perfector spray and you will too! Head over to our IGTV to hear more from Olivia and see how to use it!

Available on Amazon via the link in our bio!

Dry January is taking on a whole new meaning for @

Dry January is taking on a whole new meaning for @headup_gorgeous since she discovered our new purple dry shampoo. With just a few sprays her hair is brightened and refreshed. It's as easy as that! Available on Amazon via the link in our bio!

New year, new you AND a new haircare routine. Comm

New year, new you AND a new haircare routine. Comment below with a heart emoji for your hair colour and we'll gift four people some of our shampoo & conditioner duos.
💛 Blonde
💙 Balayage
🤎 Brunette
🤍 Silver/Grey

Competition ends 06.01.21. T&Cs apply.

If you know, you know! Tag a friend who came to mi

If you know, you know! Tag a friend who came to mind when you read this 😂

⚡️⚡️⚡️Fa la la la la la FLASH SALE ⚡

⚡️⚡️⚡️Fa la la la la la FLASH SALE ⚡️⚡️⚡️
Boxing Day ONLY - our Advanced Purple Toning Shampoo & Conditioner Duo is just £6.69 until midnight. Don't miss out - grab yours while they last on Amazon. Link in bio.

⭐️ Merry Christmas to all our brand lovers fro

Planning some self care at home before the big day

Planning some self care at home before the big day? We've got you covered! Our Touch of Silver Brightening Purple Mask provides extra nourishment whilst also toning your hair. Pick up yours via the link in our bio!

T-minus 5 days until festivities 🎄 Our Purple

T-minus 5 days until festivities 🎄

Our Purple Toning Dry Shampoo will instantly brighten your colour and refresh your hair for the big day. Visit the link in our bio to pick up yours!

It's that time of the week! If you know, you know

It's that time of the week! If you know, you know 😊

Our new hydrating purple toning mask is the perfec

Our new hydrating purple toning mask is the perfect stocking filler for blondes who want to remove yellow & orange brassy tones and brighten hair after one treatment 💜

Visit the link in our bio to order yours today!

#ProvokeAReaction #HairCare #HairCareRange #HairCareRoutine #BlondeHair #Blonde #HairMask #HairTreatment #StockingFiller #Christmas

That moment when... You're supposed to be organisi

That moment when... You're supposed to be organising your Secret Santa gift but end up treating yourself to a Root Perfector and can't help showing it off! 😂
Visit the link in our bio to pick up yours!

Hello! PRO:VOKE calling... ☎ Just a little remin

Hello! PRO:VOKE calling... ☎ Just a little reminder that you can #ProvokeAReaction from anywhere - even on that early work video call!

With a few sprays of our NEW Purple Toning Dry Shampoo your colour will be instantly brightened and your hair refreshed. Visit the link in our bio to pick up yours! 💜

@curly____jo used our purple shampoo as part of he

@curly____jo used our purple shampoo as part of her #curlygirlmethod with amazing results. That colour 😍

What do you want? Richer, deeper brunette colour t

What do you want? Richer, deeper brunette colour that is shiny, healthy and hydrated.

How do you get it? The PRO:VOKE Nourishing Blue Toning Mask. 💙

Wet or shampoo hair, smooth on the mask, leave in for 3-5 minutes and rinse out. Don't forget! Wash your hands as you go (or wear gloves).

Visit the link in our bio to pick up yours!

The lovely @adelicate_ tried out our toning blue s

The lovely @adelicate_ tried out our toning blue shampoo and conditioner and found it worked wonders for removing unwanted orange and red tones and creating a richer brunette colour. Swipe to see the before shot! ➡️ ⁣

Our blue toning range is sulphate-free and you'll see results from the very first wash! Visit the link in our bio to pick up yours!

WIN: We're kicking off the festive season by givin

WIN: We're kicking off the festive season by giving you the chance to win our Touch of Silver regime (including our Brightening Purple Mask) for you and a friend.

To enter:
💜 Like this post and follow @provoke.haircare
💜 Tag a friend who would love to win this

Competition ends 05.12.20. T&Cs apply.

💜 Our NEW Purple Dry Shampoo 💜 The first of

💜 Our NEW Purple Dry Shampoo 💜 The first of its kind. Refreshes hair and brightens colour in one. Pick up yours through the link in our bio.