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Our purple toning dry shampoo is the perfect quick

Our purple toning dry shampoo is the perfect quick fix for a busy Mum like @fivelittledoves. She's found that with a few sprays she can refresh her hair between washes and banish those brassy tones. It's a quick and easy task that has real results - every Mum's dream! Available on Amazon via the link in our bio.

How we style our hair is a personal choice and for

How we style our hair is a personal choice and for those who are not ready to embrace their grey roots it can be frustrating to look in the mirror and see them.

@edasansel uses our brunette Root Perfector for instant grey root coverage between appointments. It is easy to use and takes seconds to blend into her hair.

Available on Amazon via the link in our bio.

COMPETITION CLOSED - Today we celebrate Mother's D

COMPETITION CLOSED - Today we celebrate Mother's Day! Where would we all be without these fantastic women in our lives.

Share the love for & tag your Mum or the mother figure in your life in the comments below for the chance to win some Pro:voke goodies! ♥️

T&Cs apply. 18+, UK only. Full T&Cs in bio.

Tap that sound on if you are brunette - natural, c

Tap that sound on if you are brunette - natural, coloured or with highlights/balayage 📣

We're experts in colour activation so our blue range uses the science behind colour theory. But what is colour theory you ask? Blue is the opposite of orange and red on the colour wheel so the active pigment in our blue range neutralises those unwanted tones, creating a deeper and shiny colour!

Have you tried our blue range? 💙

Looking to cover grey roots? Our Root Perfector sp

Looking to cover grey roots? Our Root Perfector sprays instantly cover grey roots and are now available in @HomeBargains! £3.99 for a 150ml size pack 😍

"Everything I need for in between colour appointments and it’s amazing value for money!" - @OliviaLaura_ #Ad #PaidPartnership

⭐️ Super savings at @Superdrug ⭐️ We've g

⭐️ Super savings at @Superdrug ⭐️

We've got the perfect treat for all our Pro:voke fans - Save 1/3 on our advanced purple toning shampoo and conditioner duos until 23rd March only at Superdrug!

Head over to Superdrug.com via the link in our bio and pick up your favourite products.

💙 The perfect range to enhance natural or dyed

💙 The perfect range to enhance natural or dyed hair, adding vibrancy and giving you a deeper, richer brunette colour 💙
Available on Amazon via the link in our bio.

The UK’s number 1 purple shampoo is back in @Boo

The UK’s number 1 purple shampoo is back in @BootsUK. Brighten your colour, hydrate and nourish with the full range now 1/3 off.

Head over to Boots.com via the link in our bio and pick up your purple regime today!

Root Perfector to the rescue! @TheMamaEdits loved

Root Perfector to the rescue! @TheMamaEdits loved our blonde Root Perfector! It helped her hide greys and blend her roots with just a few sprays!

Added bonus: Our packs are bigger and better value so you can have more great days than grey days! Available on Amazon via the link in our bio.

#Ad #PaidPartnership

Sound on! 📣 Our purple range uses the science b

Sound on! 📣 Our purple range uses the science behind colour theory. Yep, science! That's why we're experts in colour activation! Here's how it works...

Purple is the opposite of yellow on the colour wheel so the active violet pigment in our Touch Of Silver range neutralises those unwanted brassy tones, leaving your colour beautifully bright! 💜💛

Do you use our Colour Care shampoo and conditioner

Do you use our Colour Care shampoo and conditioner? If so, we’d love to hear from you! DM us if you’re interested in having a casual conversation with us. We’ll reward you with lots of Pro:voke goodies!

💜 The perfect range for bright & dazzling blond

💜 The perfect range for bright & dazzling blonde 💜

Available on Amazon via the link in our bio.

#WIN! Love is in the air and we're giving away our

#WIN! Love is in the air and we're giving away our new purple mask to one of our amazing fans. For your chance to win this in time for Valentine's Day all you have to do is:
✅Like this post
✅Follow us on Instagram (@Provoke.haircare)
✅Tag a friend who also loves haircare

T&C's apply. Link in bio. Winner announced Wednesday 10th Feb 2021. 18+, UK only.

When a product literally changes your life! @lau

When a product literally changes your life!

@lauraloucrane was washing her hair six times a week 😨 And then we introduced her to our new purple Dry Shampoo and it was love at first sight! And the change was easy. Instead of washing her hair after every gym session, Laura freshened and brightened her blonde with a few sprays of our purple Dry Shampoo. Have you tried our purple Dry Shampoo? Let us know in the comments below! 👇

Available on Amazon via the link in our bio.

#Ad #PaidPartnership #ProvokeAReaction #HairCare #HairCareRange #HairCareRoutine #BlondeHair #PlatinumPerfection #PlatinumHair #SilverHair #GreyHair #DryShampoo #PurpleDryShampoo #GymBuddy #GymLife

New month, new me! New year's resolutions fallen b

New month, new me! New year's resolutions fallen by the wayside? Don't worry... it's never too late to start caring for your hair. It's as simple as 1, 2, 3 👇

1. Enhance colour and condition of your hair with a shampoo and conditioner duo.
2. Give hair extra strength and nourishment with weekly hair masks.
3. Keep greys at bay with just a spray.

To all our beautiful brunettes... This one is for

To all our beautiful brunettes... This one is for you! 🤎

@candy_nicole__ tried out our blue range recently - designed specifically for natural AND dyed brunettes.

⭐ Created a richer brunette
⭐ Removed red & orange tones
⭐ Sparked that 'I'm feeling myself' feeling

Swipe to see the amazing result! 👉

Available on Amazon via the link in our bio!

Looking for lush hair this Veganuary? Look no furt

Looking for lush hair this Veganuary? Look no further, we've got you covered! Our entire Illuminex range is vegan-friendly & cruelty-free 🌱 This lovely new purple mask is now available at Morrisons and on Amazon via the link in our bio.

No salon? No problem! Our Touch of Silver Strength

No salon? No problem! Our Touch of Silver Strengthening Purple Shampoo and Conditioner Duo is now Deal of the Day on Amazon at only £7.47. Say goodbye to yellow and orange brassy tones and hello to brighter, nourished hair from the comfort of your own home. Pick up yours via the link in our bio!

A reason to smile on a Monday. It took only one ha

A reason to smile on a Monday. It took only one hair wash & pampering mask for @whitneys_wonderland to get rid of those orange brassy tones in her hair. Whitney used our NEW nourishing blue toning mask 💙
Available on Amazon via the link in our bio!
#Ad #PaidPartnership

"Everything I need for in between colour appointme

"Everything I need for in between colour appointments and it’s amazing value for money!" 🤎🙌

With instant root perfection that blends into your hair colour and grey coverage that lasts until the next wash @olivialaura_ loved our new Root Perfector spray and you will too! Head over to our IGTV to hear more from Olivia and see how to use it!

Available on Amazon via the link in our bio!
#Ad #PaidPartnership