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Blondes. Scare away those orange tones this Hallow

Blondes. Scare away those orange tones this Halloween with our Purple Brightening Mask. Only £2.99 at @HomeBargains. 🎃

Now that's what we call a glow-up ✨ Did you kno

Now that's what we call a glow-up ✨

Did you know we've been around since 1970?! A lot has changed, but we're still the number 1 purple shampoo.

Here to help you #ProvokeAReaction 💜

We hear you! You want to keep your blonde looking

We hear you! You want to keep your blonde looking brighter and lighter?

Interchange our Touch of Blonde & Touch of Silver ranges to keep your beautiful blonde its best every single day!

We’ve got news for brunettes! Just like Purple S

We’ve got news for brunettes! Just like Purple Shampoo creates a brighter blonde, Blue Shampoo creates a richer deeper brunette. (It’s all in the colour theory 👀)

So, what are you waiting for? Bring your brunette to LIFE with our Illuminex Blue Shampoo & Conditioner duo, and give those blondes a run for their money 😉

Got a brunette bestie? Better let them know 👇
(Plus, it’s currently on offer this Amazon Prime Day! Link in our bio👆)

Want to be in with a chance to #WIN our ICONIC Tou

Want to be in with a chance to #WIN our ICONIC Touch of Silver duo?

Tag a friend who knows how to #ProvokeAReaction below for a chance to enter 💜

Competition ends 12.10.20. T&Cs in our bio.

📷 @theleopardprintchronicles

New season, new haircare routine. To keep your ha

New season, new haircare routine.
To keep your hair hydrated and nourished this autumn, try our quick and easy home haircare hacks! 😍

TURN HEADS. For all the right reasons.

TURN HEADS.
For all the right reasons.

Whatever your shade, colour or style we’ve got t

Whatever your shade, colour or style we’ve got the product for you. Screenshot to find your perfect match 😍

Share your results in the comments and tag a friend to share the news 🙌

Now that’s colour we can’t ignore. Iconic Touc

Now that’s colour we can’t ignore. Iconic Touch of Silver moment courtesy of @rhirhi24h. That’s how to #ProvokeAReaction 😍

Brighten your blonde, deeply nourish and revitalis

🇬🇧 The original purple shampoo 🔮 Made wit

🇬🇧 The original purple shampoo
🔮 Made with unique purple & blue pigment technology to counteract yellow & orange tones
💜 Brightens blonde after just one wash

@_salty_blond keeps her blonde looking beautiful a

@_salty_blond keeps her blonde looking beautiful and so can you! Fancy a chance to #WIN a treat from our Touch of Silver Range?👇

To enter:
✨Follow us @provoke.haircare
✨Share a snap showing us how you #ProvokeAReaction with your iconic hair colour
✨Tag us so we don’t miss your entry!

Full T&Cs in bio. Competition closes Friday 25th September. You must be 18+ & a UK resident to enter. Good luck 💜

YES @carolinelabouchere! Sleek, chic and shining b

YES @carolinelabouchere! Sleek, chic and shining bright like a diamond 💎

Why is @pennyoshops facing backwards we hear you a

Why is @pennyoshops facing backwards we hear you ask? Well look at that hair… why do you think?

Salvage this summer with our Touch of Silver purpl

Salvage this summer with our Touch of Silver purple shampoo for a head full of toned, beautiful hair! Let's celebrate those #postlockdown vibes in style ✨

Have you heard of our BLUE shampoo? 💙 If you’

Have you heard of our BLUE shampoo? 💙 If you’re a beautiful Brunette trust us, you’ll never look back.

Whether you have dyed or natural brunette hair, our blue shampoo & conditioner use the science behind colour theory to get rid of those unwanted red & orange tones for a deeper, richer colour. Now that’s some seriously impressive self-care science.

Pick up our starter duo on @amazonuk, Link in bio.

That feeling when it’s #purpleshampooday and you

That feeling when it’s #purpleshampooday and your blonde matches the sunny weather and your mood 😎💛

Give us a 💜 if you can relate! #ProvokeAReaction

We know this weekend’s summer sunshine could cau

We know this weekend’s summer sunshine could cause unwanted yellow & orange tones for our beautiful blondes - which is why we’ve created our NEW Illuminex Strengthening Purple Shampoo 💜

The facts…
✨ It’s sulphate free and has been especially created for colour treated hair, because we know bleached hair needs more care.
✨ It brightens your hair and banishes unwanted yellow & orange tones for a brilliant blonde, every day!

Like mama, like son. What a gorgeous duo and beaut

Like mama, like son. What a gorgeous duo and beautiful balayage blend! @ivfmama2020_

All this mask chat got us thinking... Our brand-ne