Provoke Hair Gloss

Suitable for all hair types and colours, this three-step regime consists of a high-shine coat shampoo and conditioner, plus a protective, finishing spray. The glossing shampoo and conditioner harness ProShine particles with intermolecular reflection to deliver an intense mirror-like shine and enhance colour, whilst the SymHair® Thermo technology in the Wonder Spray acts as a shield against humidity and heat up to 230°C, protecting hair from external factors that can fade its colour.
  
Formulated from 100% plant-based and biodegradable esters, ProShine is designed to enhance the shine and colour of hair. It has a high refractive index that activates the intense shine of the hair fibre when interacting with its proteins. Interaction with the main keratin structures in the capillary fibre forms a uniform molecular film with a high reflective index – fundamental qualities to ensure high-shine performance and colour enhancement to the hair.
  
SymHair® Thermo is a 100% natural complex, which contains three different saccharides: a mushroom extract (Polyporus umbrellatus), hyaluronic acid, and fructose. Its composition, rich in high molecular weights, forms a unique film on the hair surface providing strong thermal protection. It absorbs part of the energy provided by hot styling tools without losing its properties, preventing heat accumulation points that could cause more aggressive damage. It also protects hair against humidity and makes heat styling easier after just one application. In an independent user trial(ii), after using the PROVOKE Hair Gloss regime, 91% agreed that their hair’s appearance was transformed from dull to glossy after one use. 93% said that their hair was left feeling protected from heat styling and 91% reported the appearance of frizz was reduced.
  

* When using PROVOKE Hair Gloss Shampoo, Conditioner & Wonder Spray.
(i) Kantar December 2023 Kantar Total Market; 52 weeks w/e 24th December 2023, ProVoke Touch of Silver
Value Share of Purple Shampoo.
(ii) Results from an independent user trial conducted on 119 female consumers aged 18+, all hair and curl types with concerns about dull, faded colour and lack of shine, who use heat styling at least twice a week, over a period of 2 weeks usage w/c 2 October – w/c 16 October 2023.