Revitalise and refresh your colour with Provoke Cool It shampoo and conditioner. The intensive blue toning shampoo cools down red & orange tones to leave your hair looking stunningly vibrant.
Designed specifically for those looking to maximise their hair colour and condition, the hydrating blue conditioner is enriched with keratin to target damaged hair. While purple toning is mainly for blonde hair, blue toning is designed to work for both brunettes AND warm blondes, meaning it works on warm highlights and balayage too.
The blue pigments in this shampoo remove unwanted orange and red tones, which can often appear when dyed brunette hair colour starts to fade, creating a richer, deeper brunette hair colour. The blue pigments will also remove orange tones in blonde hair, making it the perfect solution to creating those multi-tone effects in your balayage and ombre hair colours.
We know that coloured hair needs extra care, so this is a nourishing sulphate-free formula enriched with AquaPlex™ and inca inchi oil to repair damaged hair bonds and provide the extra nourishment coloured hair needs, leaving hair shiny, healthy and hydrated.
If you have balayage, ombre or highlighted brunette hair, use the shampoo and conditioner together in every other wash.
Wet hair, massage in, leave for 3-5 minutes and rinse out. Optimal results achieved when used with our Cool It blue toning conditioner.
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Salon soft – Jannie24
I’m over the moon with this product. I was abit skeptical at but, I am really impressed. It has cooler the brassy tones in my coloured hair, it’s left my hair feeling silky and soft, and the shine lasts without my hair feeling greasy.
Love it – Bobbi
This is really good stuff!! I’d never seen blue shampoo before let alone used it!! But wow it really works my hair had a slight brass look to it from previous colours and once using this it looks so fresh and all chocolate brown I love it!
AWESOME! – Sheena7
Firstly the shampoo smells gorgeous, packaging and material is sturdy and very easy to use. Makes my hair smell good and feel super soft. I use this twice a week with the conditioner and it helps my dyed brunette hair stay intact. Would totally recommend.
Silky soft – Bunnyelze
This shampoo has been a godsend. It lavas up lovely and has left my hair silky soft. It feels in such good condition and feels easier to brush. I’ve been using it for two weeks and the results are amazing! My hair is really long and thick and gets knotty and frizzy but now It is less frizzy and looks curlier rather than just wavy and bushy like before as if it’s been fully restored and it also doesn’t look as greasy after a day of not washing, the shine lasts from wash to wash. It just looks and feels great. I am really pleased and would highly recommend. I also love the fact that it doesn’t contain sulphate.
Lovely Shampoo – gemz83
Smells like marzipan, yummy… made my hair beautiful and shiny after one wash, ive used it on my dark brown hair, full of lovely oils to nourish your hair, it made my hair more vibrant, richer and deeper in love, it actually looked naturally brown, massive bonus becoz i cant get to the salon for colouring so this is a win win.. Great toner for brunettes, definitely my go to product going forward for healthy looking hair.
Gave a new lease of life to my hair – Lindsay482
I have never used PRO:VOKE products before so was neautral when trying the product but it exceeds my expectations. This toning shampoo is amazing. I have dark brown hair but was feeling a bit dull and needed a boost. After using this shampoo it neautralised the redness and harsh tones in my hair. My hair is so soft and alot more manageable since using it. This will be my go to now as it’s gave my hair a new lease of life and done wonders for my colour. 10/10
Works well! – Madz1982
I used this on my dark brown hair with highlights, i left it on for a few minutes and used it with the conditioner. It’s left my slightly brassy highlights looking a lot more natural- I’m impressed! My hair feels soft and shiny too and the smell is delicious- sort of marzipany?
Lovely shampoo – Sarahlou
I have been using this shampoo for a fortnight now, and ive definitely noticed my hair colour has become richer and less brassy. I chose to use alongside the conditioner to get the best results and would recommend.
Love this! – KBrown
Love this! I was sceptical at first, thinking would this really bring out my brunette colour, but it did! I’ve not seen a shampoo like this for brunettes, always blondes, so was please! Went on nice in a nice lather and blow dried well!
Great colour – Pennb
I’ve been bleaching my hair on and off for about 40 years so I wasn’t really surprised when I coloured my hair light brown and it didn’t turn out quite as expected. It definitely needed some TLC and this was what it got when I used this product. The bottle is easy to use in the shower and the smell is gorgeous. As well as bringing out the brown colour in all its’ glory, it also leaves it feeling so clean and fresh. No more brassiness, just beautiful colour.
excellent quality shampoo – rachierch
I was a bit nervous using a blue shampoo but it’s great, my hair looks shiny. my natural brown shade looks bright and naturally highlighted. The shampoo has a pleasant aroma, it lathers up lots on the hair and washes out easily with no blue staining on hands or in shower.
Brilliant shampoo – Jess88
This shampoo is amazing, so I had dyed red hair for about 5 years and about six months ago I decided to go chocolate brown, even after stripping the red out I have always had brassy tones in my hair, until this shampoo it has gotten rid of all the brassy tones and left my hair a cool chocolate colour as I wanted and it smells great and leaves my hair looking so healthy, this is a new must have for me.
Great product – Katz
I have natural brown hair with grey coming through so regularly dye my hair at home . This shampoo has improved the look of my hair, it has deffinately taken out the red tones and my hair now looks even more like my own natural colour, added bonus is my hair is extra smooth and shiny.
Hair is so soft – Footymum
This shampoo is lovely it makes my hair so soft and it doesn’t frizz as much after drying. I love the colour and the smell is gorgeous. It is a thick consistency so you do not need to use lots which means it is lasting longer, my daughter likes it too, the first time I used it my son even commented on how he liked the smell of my hair. I will definitely be using this in future
Great – Simmonds96
I’ve always bleached my hair blonde anyway over lockdown I dyed my hair brown , com across this toning shampoo and I love it , has made my hair look and feel amazing , great price and also smells brilliant:)
Wow! Great results! – HarpK80
I was really excited to try this shampoo as I felt my hair needed a bit of help. The colour had turned brassy and I’m not able to have a re colour done anytime soon. The packaging is really nice – lovely colour bottle, nice size too. I used it as I would normally use a shampoo, concentrating more on the tips as that’s where the brassy ness is. I can honestly say I am really impressed with the results of using this for about 3-4 times. My hair is unrecognisable….the colour is a rich brown shade, leaving my hair feeling soft after each wash! Highly recommend this toning shampoo for anyone with brassy tones in their brunette hair, you won’t be disappointed!
Amazing results – Ninja123
I have used this about 5 times now, and I am really impressed by the lovely colour my hair has become. My hair looks richer and healthier than ever before. It is really easy to use, just lather it up and leave five minutes before washing off. You wouldn’t think a blue shampoo could make my brown hair look vibrant and given a better colour than ever before without using a hair dye, but it has and I love it. A great product to have. I would highly recommend to anyone wanting to have hair that looks and feels great.
Doing wonder to my brunette hair! – Nanousa21
My friend recommended it and he was so right about it, my hair colour and feel is completely transformed! This shampoo, does exactly what it says. Since using this I definitely have noticed a difference, much less redness and brass colours. Plus it smells lush!! Would recommend to anyone looking for similar results!
Amazing product! – Panthera
One of the best toning schampoo! The scent is so heavenly! It makes me want to wash hair more frequently! So great neutralising warm/ red tones, and leaves hair in so rich colour. Schampoo is Sulphate free and vegan! My hair loves it. And i do highly recommend it!
Such a difference. – zowiec
So I have ombré hair and always struggle finding a toning shampoo/conditioner that will work on my hair. This is a complete game changer the blue is great idea for helping to boost too many warm tones through the brown but also refreshing my dull ombré. The shampoo is a perfect clean blue and does not leave a stain on the hair like others I’ve tried before. Lathers up great and smells amazing! The conditioner is silky smooth a little thinner then my usual one but gives all the nourishment you’d expect. Great find!
Amazing shampoo – Rm99
Really nice bottle and I absolutely love the colour of the shampoo! It is a gorgeous blue and while it does help with toning it is also really moisturises hair. My favourite thing is the smell though, it has a coconut/almond scent and it smells divine! Will definitely buy again!
Like this product! – Teeny
This is the first blue shampoo I’ve tried on my dyed brunette hair. I wasn’t really sure what to expect but I like it! The scent is pleasant but not overwhelming like lots are. The great thing is it’s sulphate-free (which is not easy to find) but this means it can be harder to work up a lather, so requires a little more shampoo, but it does what it says on the tin (so to speak!). I like it!
Amazing shampoo – Peach
The blue shampoo works perfectly on my brown hair. It makes it very shiny and clean and has brilliant results. I will be adding more to my shopping and recommending to my friends and family members who dye their hair.
Great! – Lucie
I’ve used this for several hair washes so far, it’s great. I have extremely long thick hair so some shampoo clings to my hair making it look greasy and flat but this makes it silky and smooth, will continue to use:)
nice shampoo – morenita79
I use PRO: VOKE Toning Blue Shampoo about two weeks. And can tell just nice things about it. It’s really make my hair looks more natural brown- cover the ginger ton of my paint. It’s make my hair soft and shiny.
works ! – Amelia666
I was a bit sceptical using toning shampoo from home but decided to give a go. I was scared that it will leave my hair blue but it didn’t and I’m so happy I gave a go. shampoo leathers very well and has a pleasant fragrance. the blue colour washes off well but it left my hand tiny stained blueish colour.it removed most of brassy yellows and reds from hair just after the first wash and I’m looking forward to seeing how it will be after a few washes.
A great neutralising blue shampoo – Mumonamission1
I have been using the Provoke illuminex toning blue shampoo for brunettes for the last couple of weeks and have noticed a real difference in the colouring of my hair. It neutralises the warm tones in my hair and the colour appearance is much deeper and richer. My hair feels well hydrated after use and soft and appears to be a bit more smoother in appearance. As a vegan friendly and sulphate free product it will have a wide audience appeal price wise it is competitive with other high street brands and is easily available and is definitely one I would recommend.
A nice surprise – Ella
I didn’t know about the existence of a blue shampoo specially made for brunettes, until I discovered this product. And I can say it really made a difference. The packaging is basic, but quite discreet, so I could easily carry it with me on a weekend trip. I was happy to see it has UV filters, it is sulphate free (although it had salts and I imagine silicones too) and the most important part, it neutralises orange tones for a great rich hair colour. My hair is dark brown and after just one wash, it really felt that the pigments restored the shine of my colour, it was almost like getting a retouch colouring. My hair did not feel dull and I really appreciated the fragrance. It has a milky, chocolate perfume that stays in your hair. The only downsize was the fact that it left my hair a little dry on the ends. My hair is usually pretty brittle, so I was expecting this in a way. Overall it was a great surprise and I will definitely be continuing to use it.
Smooth – Kazzy
This gave such a smooth finish to my hair! I have thick hair but sometimes it can feel dry, hence I got this . Really big bottle and excellent quality. I would definitely recommend and my family membersalso love it.
Great – Dfox27
I’ve only used this shampoo a few times but it’s working wonders and you can see really see the difference in my hair. The red/orange tones are fading, my hair looks shiny and healthy. I’ve had lots of compliments even after only a few washes. I would recommend
Amazing – Roxie
I bought this to try and I have to say I am so surprised at the softness and shine my hair has got since using it, it smells slightly of a faint coconut smell which is great for me as I cant stand an intense coconut, I only used a small amount and it lathered up quickly ,really has made my hair a lot brighter ,I think I will continue using this instead of my original shampoo.
Amazing toning – Horsecake19
I’ve used the shampoo on my hair the last few weeks and I’ve noticed a dramatic change. I can actually see all my red and blonde hues in my hair, its less frizzy and holds more volume. My hair smells amazing and I feel like I’ve been to the hairdressers. Amazing quality.
Great – Claire
I purchased this to try for my brunette hair I pleasantly surprised by how good it worked and smells really nice always a bonus Hair felt alot better from using it and colour looked great would recommend
PRO:VOKE Toning Blue Shampoo 200ml – Mmmyk
PRO:VOKE Toning Blue Shampoo 200ml is very good. I first used it and didnt really notice a difference however after a few uses i can see a difference with my hair colour. Warmer brown, less orange tones and looks healthier, glossy and silky smooth. Prouct is very easy to use and bottle design makes less mess and overall very pleased with results.
Great – Kayz66
Used this was so nice left my hair feeling soft and luminous the shine was amazing I recieved so many compliments from friends and family The smells perfect and a little goes a long way the blue is intense
Great Shampoo – Susi21
Absolutely love this Shampoo,I have brunette Hair,but have to dye it brown every so often due to the pesky greys coming through. Since using this my hair has kept a great tone to it, also it has it seems to have more bounce and volume. Not to say it smells absolutely Beautiful. I would definitely reccomend to anyone .
Impressive – Kirsstyyx
I have 2 colours in my hair Ash brown and red and this shampoo is brilliant one to use in the bath while your sitting there as it needs be in 3-5 minutes but sulphate free so keeps your colour in longer prevents fading and bonus smells lovely
Definately worth the buy – MRSH26
I have used the purple in the past when I went from my natural brown to blonde, and it was a great addition to keeping out those brassy tones. When I saw this I thought it would be great for my now brown hair! After a few washes I can notice that the tone of my hair has definitely changed and I quite like it now! My hair feels soft and clean also, which is nice, as sometimes these dry my hair out too much.
Gives a lovely brown glow! – Ugne P
Now when the salons are closed and my hair is desperately need coloured as the colour is quite dull looking I decided to give this a go instead of dying my hair at home. I used it twice and after washing and drying my hair I noticed my hair is shining, has nice and healthy glow. Highly recommend!
Make difference – MonikaOD
I was a bit sceptic after receiving the shampoo if will work. What a shock! It did work. Since we can’t visit hairdresser, we opt in to colour our hairs at home. I’ve done exactly the same. Colouring hairs is not very difficult, but maintain the nice brown colour is. Well, not any more. This shampoo gave my brown hairs, fresh look. It stripped the unwanted orange/gingery reflexes from my hair. Game changer!
Amazing results ! – Sousouzam
I tried this shampoo on my brown coloured hair , the first impression is that it smells gorgeous ! I left it a few minutes for a better results and then I rinced it , I’ve used the conditioner and left for 10 minutes ,after drying my hair the results is stunning I can’t see orange bits they disappeared ! I really loved using the pro voque hair products and would recommend to anyone who want to get rid of orange bits ,it’s the best toner I’ve used ,the bonus is that it leave the hair very soft to touch !
Good results – Lucky74
I have used this shampoo by PRO:VOKE Toning Blue several times now so that I can see the results better. The shampoo is a lovely blue colour and it smells very nice too, and it lathers up very nicely. Teamed up with the PRO:VOKE conditioner for better results I am honestly happy with the results so far. I was not expecting to see much of a difference but after several washes my brown tones now have a much richer tone of brown and my hair is left soft and smells lovely. I will keep using this duo.
Fantastic! – Mellymelmel
Wow! This PRO:VOKE Toning Blue Shampoo is fabulous! It really keeps my brunette hair looking in tip-top shape and helps keep my colour beautiful for longer. I can’t believe how brilliant it is. I highly recommend it to everyone
Great even from the first wash! – Emzi1
There really aren’t many blue shampoos out there and they tend to be expensive, I got this to help my hair previously bleached hair which had an ash brown put over it during lockdown. This really helped to lighten the blonder parts and bring out a nice colour in the darker toned bits, Looks lovely and no orangey colour now. Can’t wait to get back to the hairdressers but for now this is great!
Great product! – Angela
I decided to give this a go after becoming fed up with my hair becoming dull after a wash. I have seen similar products for blonde tones but never any for brunette tones so I was excited to find this! Works well, great value for money as you only need a little and it left my hair shiny and brought out the undertones of my natural colour. Smells divine too!
Brilliant Shampoo for balayage hair! – Rachy85
I’m so happy I found this shampoo, I have a balayage with dark brown roots and blonde ends. My blonde was starting to look brassy and tired and this has sorted it out with just one shampoo my hair looks so brighter and blended. It also smells amazing and excellent value for money. I will definitely be purchasing again.
Great shampoo leaves hair vibrant and soft – Zoe1990
After using this shampoo for over a week I can see a massive difference in the vibrancy of the brown tones in my hair. It’s has also left my hair soft and manageable. The smell is great and I must say it actually works.
Really works – alexjane1
This shampoo is great and actually works. I noticed a difference in just a couple of washes and the orange brassy tones had been significantly reduced and the brunette was much glossier. My hair feels soft and restored but I also love that it is sulphate free so that my hair is not being stripped of its natural oils. I was also pleased that it is vegan friendly.
Smells devine – Mrsposs
This blue toned shampoo and. Conditioner for brown hair left my hair so shiney and soft. I’ve used it on my daughter’s hair as well, and it left it tangle free and easy to style. I have never used a shampoo like this before but it definitely made my hair look fantastic and the smell is gorgeous. I can smell it off my pillow in the morning. I Highly recommended this shampoo and conditioner for brunnettes.
Does the job – Steffxxx
I’ve used both the shampoo and conditioner a few times now, they smell really nice, and have made my hair super soft, and shiny. Doesnt leave my hair feeling greasy like some other products I’ve used.
Shampoo – Riri2323
I have brown hair and quite fine, I used the shampoo and conditioner, then dried my hair with my hot brush, my hair felt amazing, I have to do my hair every other day but with this I had a extra day before it needed shampooing and was shiny
Really great – Gemmadoh
I have always been dubious about blue/purple shampoos as they always seem to smell strange and leave my hair like straw but provoke was brilliant! Firstly it smelt fresh and fruity which was lovely and the smell lasted on my hair. After washing with shampoo and conditioner my hair felt lovely and soft
My hair is vibrant – Kiri13
This is a great shampoo. I used it on my dark brown dyed hair and I have noticed a significant difference, it has made my hair look more vibrant, richer and much more deeper hair colour. As I have not been able to visit my salon, this shampoo has been great for my hair as not only does it help my colour look much better, with the inca inchi oil included in the ingredients it has also made my hair look shiny and hydrated. I have used this shampoo with the matching conditioner and I highly recommend it as it has worked wonders for my hair.
Hair care at its best – Wadeysgirl2020
Happy to get to try this product as after dying my hair i couldn’t find a good quality shampoo to help with my orange tones. What a game changer this product is it only helped relax my hair colour and became manageable after the first use. The smell is good and not strong like other blue shampoos I’ve used in the past. My hair looks amazing and healthy. Will continue to use the product and definitely recommend to my friends
PRO VOKE toning blue shampoo – Mayraj
This is the first time I have used this shampoo and it made my hair feel so soft and silky. It smelled so good and the whole bathroom smelled great. It’s a brand I would continue buying and would recommend to anyone especially my friends and family. It’s a shampoo for all shades of brown hair and gives a richer feeling and fully hydrated it I love it so much and it’s vegan which is great.
Ok, but not great – Mummy pixie
So I’ve been using the shampoo for a couple of weeks now and I most admit it’s smells lovely and leaves my hair feeling great. But personally I couldn’t tell the different after using the shampoo. This shampoo didn’t work for me, however not everyone’s hair is the same, so might be different for some one else
Smells amazing – Loopy227
I love this product, it has really given my hair depth and a great shine. My hair has never looked so healthy. You only need a small amount as it lathers well so works out at great value. Leaves your hair feeling smooth and smelling gorgeous. Try it, you won’t be disappointed.
Good – Edz79
I’ve used this a few times now and have noticed a slight difference in my hair. It’s helped bring out a richer shade of brown and got rid of the brass tones. Although it weren’t a major change, I definitely recommend this shampoo to enhance the multi tones in your hair. It leaves it feeling so soft too!
Great – Jojo11
Is a good shampoo also a good size for travelling nice shape, good looking bottle I have used 4 times until now I can see changes and is also my hair accept the shampoo is hard to find a shampoo for my hairs
Really helps get the brassy/red tones out! – Lperry
I got this a few weeks ago and have used it 2/3 times and I can definitely see a difference in the tone of my hair. It didn’t take effect the first time but my hair is now noticeably less brassy/red and closer to the colour I actually want it to be. Has a nice smell and if used with the conditioner, leaves a lovely finish.
Good – Sara124
Good shampoo for brunettes or dark dyed hair as this shampoo gives a bit of a shine to the hair which is good I am not sure about buying it again but will see Will try the conditioner too together and decide
Good Results – Grom
I have tried this shampoo 3 or 4 times now on my hair and it certainly has toned down the brassiness of my brunette hair. Upon opening the product I found the smell not dissimilar to marzipan and quite pleasant. I found that I only had to use a small amount to get a good lather and after rinsing found my hair soft and manageable. After drying I found my hair to look more vibrant and refreshed and definitely looking better and much more healthy
Quite nice – Sunshine40
I didn’t get as good results as I would have liked to. It probably wouldnt be my first choice but that doesn’t mean it wouldn’t be the same for others. I liked elements of the product, shampoo worked up a nice lather and didn’t need too much product to achieve that. I prefer to have more of a scent in my shampoo too.
No more reddish brassy tones – Lemonpuff
I’ve been using this shampoo and the conditioner for a couple of weeks and so far it’s working brilliantly on those stubborn reddish tones from my brown hair which have been embedded into my hair from years of self dieing various colours.
Great timing shampoo for brown hair – Elise123
I was pleased with the results this shampoo gave me. I have brown hair that I often dye darker and have never been able to get rid of the brassy tones until now. The shampoo is easy to apply and rinse off and my hair was much less brassy after use. I would definitely recommend this product.
Love the product and its smell – Sj90
I really love the smell of this product, being bright blue I was not expecting the floral soft sent. I usually have to dye my hair due to greys but I have been able to push my dye back because my hair kept its brunette colour longer. I noticed a nice rich tone to my colour and it was really glossy after using this for a few weeks. I did notice my hair was a little frizzer than normal with this shampoo so have had to up my smoothing cream. Would not hesitate to buy this again to reduce my dying.
My hair is back all one colour!! –
My hair has been bleached and dyed in the past so it was getting lighter at the ends so was showing a variety of different colours in my hair (not a good look) I started using the toning blue shampoo about 2 weeks ago, First application I found it very drying, as I was applying the shampoo it felt like it was stripping it, my hair felt extremely dry but I think this is becausing it was doing its job and let’s face it it was getting through months of hair colour! There wasn’t much of a fragrance, more off a cleansing smell but not at all chemically. I only washed it once as I was a little concerned at how dry it felt. I applied conditioner which thankfully added moisture back and I felt a little more relaxed. My hair dried and styled easily and had a nice shine. I noticed a difference in the colour after about the third wash, the light hair had begun to darken and blend in with the rest of my hair. Today after 2 weeks my hair is all back to one colour and its so natural looking and has a lovely healthy shine, My hair actually feels clean after every wash!
Nice colour, easy to incorporate into my routine –
My hair colour can lose its depth quite quickly after colouring and I found this product made the softer tones last longer. It’s easy to use and gave the same result as my regular shampoo. I was worried it would leave my hair flat or oily but it didn’t. Only downside is it doesn’t foam as much as regular shampoo but other than that a great product to keep colour lasting longer.
Makes my hair look good. – Racy84
This shampoo is blue in colour. So I was wondering if it would effect my hair. I used the shampoo and it lather up well. Once I had washed my hair and dried it. My hair looked more browner and it felt so soft and healthy
Lovely shampoo – Natalie78
I was sceptical as to whether this shampoo would do anything for me but the change in tone is quite incredible as well as leaving my hair clean & fresh. I will continue to use this as part of my hair care regime
Smells good enough to eat! – Littlelisa123
I’ve been dying my hair for as long as I can remember because I really don’t like my natural hair colour, it’s dark brown with brassy tones.. I’ve recently had a baby and also have an 18 month old so I barely even get time to wash my hair anymore, never mind dye it haha!.. I figured I’d try and get used to my natural hair colour so I decided to give this a try, see if I could get rid of the ginger tones! First thing I noticed (other than the amazing electic blue colour lol) was the smell, it smells sooooo good, very nutty and fresh, kinda like you would imagine a tropical holiday.. I only had to use a small amount as it lathers up really well and my hair felt clean and fresh after, only negative I can think of is that after 2 days my hair felt very greasy, not sure whether it was the shampoo or the fact that the the pregnancy hormones that make your hair feel amazing are going away 🙁
Good enough – Diva13
It looked strange as colour at the beginning but the results were good and satisfying.In this time of my life when stylist is impossible to visit and my fiance colours my hair at home, every little addition help.
Leaves my hair really shiny – Laura80
I’m always dubious of toning shampoos but was pleasantly surprised with this one. I used it with the pro voke blue conditioner. The shampoo doesn’t lather that much but left my hair clean and smelling nice. It definitely brightened my hair and left it really shiny and soft.
Nice scent – Lisalee
Got this to try with my brown hair lathered up great and after my hair was washed and dry it felt softer didnt notice much of a difference to my colour apart from my hair looking a bit more brighter and smelt nice after it was dry aswell i would keep using this as its a lot better on my hair than most shampoos
Great – Amyjane
I was a little apprehensive to try this but I really loved it once I gave it a go. It smells amazing and leaves my hair lovely and shiny and takes any red tones away from my brown dyed hair which is fantastic.
Gives a lovely shine – Lish21
I’ve used the shampoo and conditioner for 2 weeks now and I have to say my hair feel and looks amazing. It gives a lovely tone to my brown hair and also the shine is lovely. It’s smells like coconuts so no complaints there either
Clean – Beccy1986
I’m a natural brunette and always had a hint of red in my hair that I hate. I use this shampoo every time I wash my hair which is 3/4 times per week. I wash my hair twice with the shampoo and it gives a real clean feeling, the shampoo washes out perfectly and doesn’t stick to my hair. I’ve not noticed a massive change to the red tone in my hair however I can see an improvement so I’m excited to continue and hope for good results.
Great! –
I was a sucker for purple shampoo for blonde hair but this blue shampoo is amazing for brunette hair! It’s a shampoo I’ll be living off for a while now. It does make hair feel a bit like straw when it’s wet but it does dry out absolutely fine. Definitely think it would pair nicely with a conditioner. The shampoo is an amazing colour blue and smells absolutely amazing!
Fabulous results – Tetley45
Great product easy to use and apply with clear instructions, lather was just right left my hair feeling soft and refreshed, great product for my coloured hair , lifting and making the blue more Prominent
Lifted my colour after just 3 applications – theupbeatgirl
I have been using this shampoo with the toning blue conditioner for around 2 weeks now. After just 3 applications I can see a difference in colour. The shampoo lathers well and just a small amount goes a long way. I really enjoy the scent of his product and find that it lasts all day. I think going forward I will use the product may be just twice a week because I find using it more often has started to dry my hair a little. Overall its a good product.
Great shampoo – Midnight1
I bought this last week and my hair never felt better looks brighter and shinier than ever. The shampoo comes in a electric blue color which I’ve never seen before and the smell reminds me of being in a hair salon. It Foams up really well and is easily rinsed out. It makes my hair feel soft and light which is good as I have really long thick hair. My hair looks clean and healthy which I absolutely adore will definitely be getting more.
Lovely – Queeny
Very impressed with this shampoo it does exactly what it says on the bottle , my hair feel so much softer and healthier after using this also it has restored my hair colour and took any brassiness out of it leaving it looking smoother and shinier and it smells beautiful too 🙂
Extremely pigmented! – MancMummy
I’m a brunette with colour treated balayage hair. I’ve ashy blonde highlights and they do have a tendency to go copper or even brassy, especially with lockdown which means I’m unable to get colour and cut every 7 weeks! I tried this shampoo to try and keep the ash blonde alive and tone down the harsh brassy and copper tones. I really want to maintain a cool hair colour rather than warm. If this sounds like you, then this product is an amazing choice! The packaging allows you to see the ultra bright product in the bottle. It is extremely pigmented – do not get this on your clothes or tiles and if you do, wash your tiles immediately! It will stain clothes. It’s vegan friendly which is great and silicone free. It says that it has a ‘sulfate free system’ but I am interested to know if that means that the product itself is sulfate free. The word ‘system’ to me implies that it may not be so they need to word it differently? I’m unsure what this means. Results – it worked. I would only use once a week maybe once a fortnight, depending on the condition of your hair as it was a little drying. You certainly couldn’t use it every time because of this. I consulted with my hairdresser before using and she said it looked and read as though it would be useful to my coloured hair. The fragrance is non offensive. The product did relieve some of the more coppery tones in my hair. For the price, it’s definitely worth investing in! I’d recommend to a friend.
Hydrating – Natty1357
Have used this shampoo and conditioner every other day and have not noticed much difference to the colour tones of my hair. However, the smell of both products is divine and the conditioner leaves my hair feeling fresh and nicely hydrated.
Shiny hair! –
If you have dry dull hair this is great for bringing out the shine, the product goes on well and isn’t very foamy, can see it instantly getting soaked in to the hair through and is nice to massage on the scalp. The smell is gorgeous and makes you want to keep it on for longer. Personally I find these products usually quite drying but this one exceeded expectations and one that I would buy again.
Good shampoo – Kasiadawidowska
Touch of Brunette toning Blue Shampoo neutralises warm, red & orange tones for a richer, deeper hair colour, it’s already visible after a few usages. Small drop of the shampoo is enough to wash a mid lenght hair, lovely smell and good size bottle.
Nice tone – NicHunter
I had high expectations of using in order to cover some grey roots showing through. The colour is very blue and I made sure to not leave on my hands too long as didn’t want stains. It went on easily and there wasn’t a massive lather but went through my hair nicely. After leaving on for a few minutes washed off as directed. It rinsed well and left my hair smooth. My hair felt nice when dry and although I didn’t notice a change to my grey hairs it did leave my hair in a nice condition. Hopefully after a few uses it might help the greys but it isn’t a bad shampoo so will continue to use.
Lovely tones – TinkC
I have brunette hair which was lacking in tines and shine. I have used this twice now and can slowly see some tones appearing. I have applied this to my hair and left on for 5 minutes each time. It smells nice and is starting to give lovely results.
Smells nice – Dontay16
I thought I would give this shampoo a go as I like to change up my shampoo every so often. It made my hair nice and soft but didn’t see any difference to tone. It smells nice not too in you face which is great
Smells lovely – Sherriday42
I’m not very keen on this shampoo it very hard to get through hair which means I have to use more, and it made my hair feel very dry and greasy even after my hair was dry it still felt dry and not very nice. I can’t really see a difference to my hair thou which I am disappointed about. The scent is amazing thou smells tropical and the smell stays all day and is so strong. I was worried the shampoo was going to stain my hands but it didn’t. I like the fact it’s vegan aswell
Not bad – hanz90
My hair is a really dark brown naturally and I get bored of it quite easy so like to mix up the colour now and then. Tried this out as I thought this may me beneficial to the condition of my hair but can’t say I noticed that much difference. Although it left my hair feeling a bit more soft, it didn’t really do much for the colour. The colour looks a little less brassy than before but still quite noticeable so maybe this just isn’t the shampoo for me.
Not much difference – Oxford_Mama
I’ve been using this for a couple of weeks and, whilst it leaves my hair soft, I don’t feel it has made much difference to my hair tone. I have mid-brown hair and it is maybe a little richer but not significantly. It leaves your hair feeling silky and soft, though, which I like a lot, but so do a lot of other shampoos. Perhaps I just need a couple more weeks of using it to see more of a difference but right now, I don’t see much of a point in getting this for the toning alone.
Ok product not as good as some out there – vicky1972
This was ok, maybe not as effective as the ones i have had previously, also i noticed the bottle seemed to constantly leak, it never seemed to shut properly. I am not sure i would go out of my way to buy this again
Normal shampoo – Marina76
I got this shampoo, thinking that it would help my hair. Unfortunately I can’t see any change it did to my hair. Maybe I am too critical but apart from smelling good and leaving my hair nice and soft I can’t see any change in the tone of my hair. It’s ok I guess if u like your hair smelling lovely and soft.
Works well – Geegee
I liked the feeling this shampoo left on my hair, it felt super soft and didn’t tangle. The blue shampoo for me needed to be more pigmented to keep the brassiness at bay with my tone of balayage. Overall it didn’t really work for me, but left my hair feeling silky.
Just okay – Yorkshirelass
I’ve been using this a short period of time so it is difficult to tell if it’s working or not however it does leave my hair feeling soft and shiny and looking healthy. Overall just okay but I would like to see results quicker
Not to impressed –
Tried this shampoo to help liven up my dry ends and give a bit of shine to it, it’s very blue and did dye my hands slightly when tried it so used gloves second time round, can’t say it surprised me really hair still dry and struggled with the comb after.
good but not for regular use –
I have dyed dark brown hair and was sceptical to use this product as i didnt want it to lighten my hair or anything. I do have some greys coming through which is the reason for the dying of it. When I first used this i did a very quick wash and my hair did look very shiny and clean and it did bring the colour out. I dont know if i would use this all the time but definately good in between getting to the salon for dye!
Not the best – KirstyC
I’ve recently been using the shampoo and conditioner as I fancied a change. But since changing over my hair has become really dry, even after using the conditioner. I have cute short hair aswell and really don’t like how this makes my hair feel after being washed
Not for me – Leanndra2000
I’ve been using the Pro:voke shampoo for around a week now. The shampoo has a lovely fragrance and texture which gives a lot of lather. Unfortunately I dont feel it did anything to the colour of my hair and after blow drying and styling my hair felt quite dry and hard to manage.
Your Rating
Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Laureth-4, Glycol Distearate, Potassium Sorbate, Polyquaternium-10, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Glyceryl Oleate, Citric Acid, Disodium EDTA, Cocamidopropyl Betaine, Benzophenone-4, Linalool, Hexyl Cinnamal, Glycerin, Hydroxycitronellal, Alpha-isomethyl Ionone, Sodium Hydroxide, Citronellol, Formic Acid, Geraniol, Hydrogenated Palm Glycerides Citrate, Tocopherol, CI 42090 (Blue 1).
Revitalise and refresh your colour with Provoke Cool It shampoo and conditioner. The intensive blue toning shampoo cools down red & orange tones to leave your hair looking stunningly vibrant.
Designed specifically for those looking to maximise their hair colour and condition, the hydrating blue conditioner is enriched with keratin to target damaged hair. While purple toning is mainly for blonde hair, blue toning is designed to work for both brunettes AND warm blondes, meaning it works on warm highlights and balayage too.
The blue pigments in this shampoo remove unwanted orange and red tones, which can often appear when dyed brunette hair colour starts to fade, creating a richer, deeper brunette hair colour. The blue pigments will also remove orange tones in blonde hair, making it the perfect solution to creating those multi-tone effects in your balayage and ombre hair colours.
We know that coloured hair needs extra care, so this is a nourishing sulphate-free formula enriched with AquaPlex™ and inca inchi oil to repair damaged hair bonds and provide the extra nourishment coloured hair needs, leaving hair shiny, healthy and hydrated.
If you have balayage, ombre or highlighted brunette hair, use the shampoo and conditioner together in every other wash.
Wet hair, massage in, leave for 3-5 minutes and rinse out. Optimal results achieved when used with our Cool It blue toning conditioner.
55 reviews
★★★★★
33 reviews
★★★★☆
9 reviews
★★★☆☆
3 reviews
★★☆☆☆
0 reviews
★☆☆☆☆
Salon soft – Jannie24
I’m over the moon with this product. I was abit skeptical at but, I am really impressed. It has cooler the brassy tones in my coloured hair, it’s left my hair feeling silky and soft, and the shine lasts without my hair feeling greasy.
Love it – Bobbi
This is really good stuff!! I’d never seen blue shampoo before let alone used it!! But wow it really works my hair had a slight brass look to it from previous colours and once using this it looks so fresh and all chocolate brown I love it!
AWESOME! – Sheena7
Firstly the shampoo smells gorgeous, packaging and material is sturdy and very easy to use. Makes my hair smell good and feel super soft. I use this twice a week with the conditioner and it helps my dyed brunette hair stay intact. Would totally recommend.
Silky soft – Bunnyelze
This shampoo has been a godsend. It lavas up lovely and has left my hair silky soft. It feels in such good condition and feels easier to brush. I’ve been using it for two weeks and the results are amazing! My hair is really long and thick and gets knotty and frizzy but now It is less frizzy and looks curlier rather than just wavy and bushy like before as if it’s been fully restored and it also doesn’t look as greasy after a day of not washing, the shine lasts from wash to wash. It just looks and feels great. I am really pleased and would highly recommend. I also love the fact that it doesn’t contain sulphate.
Lovely Shampoo – gemz83
Smells like marzipan, yummy… made my hair beautiful and shiny after one wash, ive used it on my dark brown hair, full of lovely oils to nourish your hair, it made my hair more vibrant, richer and deeper in love, it actually looked naturally brown, massive bonus becoz i cant get to the salon for colouring so this is a win win.. Great toner for brunettes, definitely my go to product going forward for healthy looking hair.
Gave a new lease of life to my hair – Lindsay482
I have never used PRO:VOKE products before so was neautral when trying the product but it exceeds my expectations. This toning shampoo is amazing. I have dark brown hair but was feeling a bit dull and needed a boost. After using this shampoo it neautralised the redness and harsh tones in my hair. My hair is so soft and alot more manageable since using it. This will be my go to now as it’s gave my hair a new lease of life and done wonders for my colour. 10/10
Works well! – Madz1982
I used this on my dark brown hair with highlights, i left it on for a few minutes and used it with the conditioner. It’s left my slightly brassy highlights looking a lot more natural- I’m impressed! My hair feels soft and shiny too and the smell is delicious- sort of marzipany?
Lovely shampoo – Sarahlou
I have been using this shampoo for a fortnight now, and ive definitely noticed my hair colour has become richer and less brassy. I chose to use alongside the conditioner to get the best results and would recommend.
Love this! – KBrown
Love this! I was sceptical at first, thinking would this really bring out my brunette colour, but it did! I’ve not seen a shampoo like this for brunettes, always blondes, so was please! Went on nice in a nice lather and blow dried well!
Great colour – Pennb
I’ve been bleaching my hair on and off for about 40 years so I wasn’t really surprised when I coloured my hair light brown and it didn’t turn out quite as expected. It definitely needed some TLC and this was what it got when I used this product. The bottle is easy to use in the shower and the smell is gorgeous. As well as bringing out the brown colour in all its’ glory, it also leaves it feeling so clean and fresh. No more brassiness, just beautiful colour.
excellent quality shampoo – rachierch
I was a bit nervous using a blue shampoo but it’s great, my hair looks shiny. my natural brown shade looks bright and naturally highlighted. The shampoo has a pleasant aroma, it lathers up lots on the hair and washes out easily with no blue staining on hands or in shower.
Brilliant shampoo – Jess88
This shampoo is amazing, so I had dyed red hair for about 5 years and about six months ago I decided to go chocolate brown, even after stripping the red out I have always had brassy tones in my hair, until this shampoo it has gotten rid of all the brassy tones and left my hair a cool chocolate colour as I wanted and it smells great and leaves my hair looking so healthy, this is a new must have for me.
Great product – Katz
I have natural brown hair with grey coming through so regularly dye my hair at home . This shampoo has improved the look of my hair, it has deffinately taken out the red tones and my hair now looks even more like my own natural colour, added bonus is my hair is extra smooth and shiny.
Hair is so soft – Footymum
This shampoo is lovely it makes my hair so soft and it doesn’t frizz as much after drying. I love the colour and the smell is gorgeous. It is a thick consistency so you do not need to use lots which means it is lasting longer, my daughter likes it too, the first time I used it my son even commented on how he liked the smell of my hair. I will definitely be using this in future
Great – Simmonds96
I’ve always bleached my hair blonde anyway over lockdown I dyed my hair brown , com across this toning shampoo and I love it , has made my hair look and feel amazing , great price and also smells brilliant:)
Wow! Great results! – HarpK80
I was really excited to try this shampoo as I felt my hair needed a bit of help. The colour had turned brassy and I’m not able to have a re colour done anytime soon. The packaging is really nice – lovely colour bottle, nice size too. I used it as I would normally use a shampoo, concentrating more on the tips as that’s where the brassy ness is. I can honestly say I am really impressed with the results of using this for about 3-4 times. My hair is unrecognisable….the colour is a rich brown shade, leaving my hair feeling soft after each wash! Highly recommend this toning shampoo for anyone with brassy tones in their brunette hair, you won’t be disappointed!
Amazing results – Ninja123
I have used this about 5 times now, and I am really impressed by the lovely colour my hair has become. My hair looks richer and healthier than ever before. It is really easy to use, just lather it up and leave five minutes before washing off. You wouldn’t think a blue shampoo could make my brown hair look vibrant and given a better colour than ever before without using a hair dye, but it has and I love it. A great product to have. I would highly recommend to anyone wanting to have hair that looks and feels great.
Doing wonder to my brunette hair! – Nanousa21
My friend recommended it and he was so right about it, my hair colour and feel is completely transformed! This shampoo, does exactly what it says. Since using this I definitely have noticed a difference, much less redness and brass colours. Plus it smells lush!! Would recommend to anyone looking for similar results!
Amazing product! – Panthera
One of the best toning schampoo! The scent is so heavenly! It makes me want to wash hair more frequently! So great neutralising warm/ red tones, and leaves hair in so rich colour. Schampoo is Sulphate free and vegan! My hair loves it. And i do highly recommend it!
Such a difference. – zowiec
So I have ombré hair and always struggle finding a toning shampoo/conditioner that will work on my hair. This is a complete game changer the blue is great idea for helping to boost too many warm tones through the brown but also refreshing my dull ombré. The shampoo is a perfect clean blue and does not leave a stain on the hair like others I’ve tried before. Lathers up great and smells amazing! The conditioner is silky smooth a little thinner then my usual one but gives all the nourishment you’d expect. Great find!
Amazing shampoo – Rm99
Really nice bottle and I absolutely love the colour of the shampoo! It is a gorgeous blue and while it does help with toning it is also really moisturises hair. My favourite thing is the smell though, it has a coconut/almond scent and it smells divine! Will definitely buy again!
Like this product! – Teeny
This is the first blue shampoo I’ve tried on my dyed brunette hair. I wasn’t really sure what to expect but I like it! The scent is pleasant but not overwhelming like lots are. The great thing is it’s sulphate-free (which is not easy to find) but this means it can be harder to work up a lather, so requires a little more shampoo, but it does what it says on the tin (so to speak!). I like it!
Amazing shampoo – Peach
The blue shampoo works perfectly on my brown hair. It makes it very shiny and clean and has brilliant results. I will be adding more to my shopping and recommending to my friends and family members who dye their hair.
Great! – Lucie
I’ve used this for several hair washes so far, it’s great. I have extremely long thick hair so some shampoo clings to my hair making it look greasy and flat but this makes it silky and smooth, will continue to use:)
nice shampoo – morenita79
I use PRO: VOKE Toning Blue Shampoo about two weeks. And can tell just nice things about it. It’s really make my hair looks more natural brown- cover the ginger ton of my paint. It’s make my hair soft and shiny.
works ! – Amelia666
I was a bit sceptical using toning shampoo from home but decided to give a go. I was scared that it will leave my hair blue but it didn’t and I’m so happy I gave a go. shampoo leathers very well and has a pleasant fragrance. the blue colour washes off well but it left my hand tiny stained blueish colour.it removed most of brassy yellows and reds from hair just after the first wash and I’m looking forward to seeing how it will be after a few washes.
A great neutralising blue shampoo – Mumonamission1
I have been using the Provoke illuminex toning blue shampoo for brunettes for the last couple of weeks and have noticed a real difference in the colouring of my hair. It neutralises the warm tones in my hair and the colour appearance is much deeper and richer. My hair feels well hydrated after use and soft and appears to be a bit more smoother in appearance. As a vegan friendly and sulphate free product it will have a wide audience appeal price wise it is competitive with other high street brands and is easily available and is definitely one I would recommend.
A nice surprise – Ella
I didn’t know about the existence of a blue shampoo specially made for brunettes, until I discovered this product. And I can say it really made a difference. The packaging is basic, but quite discreet, so I could easily carry it with me on a weekend trip. I was happy to see it has UV filters, it is sulphate free (although it had salts and I imagine silicones too) and the most important part, it neutralises orange tones for a great rich hair colour. My hair is dark brown and after just one wash, it really felt that the pigments restored the shine of my colour, it was almost like getting a retouch colouring. My hair did not feel dull and I really appreciated the fragrance. It has a milky, chocolate perfume that stays in your hair. The only downsize was the fact that it left my hair a little dry on the ends. My hair is usually pretty brittle, so I was expecting this in a way. Overall it was a great surprise and I will definitely be continuing to use it.
Smooth – Kazzy
This gave such a smooth finish to my hair! I have thick hair but sometimes it can feel dry, hence I got this . Really big bottle and excellent quality. I would definitely recommend and my family membersalso love it.
Great – Dfox27
I’ve only used this shampoo a few times but it’s working wonders and you can see really see the difference in my hair. The red/orange tones are fading, my hair looks shiny and healthy. I’ve had lots of compliments even after only a few washes. I would recommend
Amazing – Roxie
I bought this to try and I have to say I am so surprised at the softness and shine my hair has got since using it, it smells slightly of a faint coconut smell which is great for me as I cant stand an intense coconut, I only used a small amount and it lathered up quickly ,really has made my hair a lot brighter ,I think I will continue using this instead of my original shampoo.
Amazing toning – Horsecake19
I’ve used the shampoo on my hair the last few weeks and I’ve noticed a dramatic change. I can actually see all my red and blonde hues in my hair, its less frizzy and holds more volume. My hair smells amazing and I feel like I’ve been to the hairdressers. Amazing quality.
Great – Claire
I purchased this to try for my brunette hair I pleasantly surprised by how good it worked and smells really nice always a bonus Hair felt alot better from using it and colour looked great would recommend
PRO:VOKE Toning Blue Shampoo 200ml – Mmmyk
PRO:VOKE Toning Blue Shampoo 200ml is very good. I first used it and didnt really notice a difference however after a few uses i can see a difference with my hair colour. Warmer brown, less orange tones and looks healthier, glossy and silky smooth. Prouct is very easy to use and bottle design makes less mess and overall very pleased with results.
Great – Kayz66
Used this was so nice left my hair feeling soft and luminous the shine was amazing I recieved so many compliments from friends and family The smells perfect and a little goes a long way the blue is intense
Great Shampoo – Susi21
Absolutely love this Shampoo,I have brunette Hair,but have to dye it brown every so often due to the pesky greys coming through. Since using this my hair has kept a great tone to it, also it has it seems to have more bounce and volume. Not to say it smells absolutely Beautiful. I would definitely reccomend to anyone .
Impressive – Kirsstyyx
I have 2 colours in my hair Ash brown and red and this shampoo is brilliant one to use in the bath while your sitting there as it needs be in 3-5 minutes but sulphate free so keeps your colour in longer prevents fading and bonus smells lovely
Definately worth the buy – MRSH26
I have used the purple in the past when I went from my natural brown to blonde, and it was a great addition to keeping out those brassy tones. When I saw this I thought it would be great for my now brown hair! After a few washes I can notice that the tone of my hair has definitely changed and I quite like it now! My hair feels soft and clean also, which is nice, as sometimes these dry my hair out too much.
Gives a lovely brown glow! – Ugne P
Now when the salons are closed and my hair is desperately need coloured as the colour is quite dull looking I decided to give this a go instead of dying my hair at home. I used it twice and after washing and drying my hair I noticed my hair is shining, has nice and healthy glow. Highly recommend!
Make difference – MonikaOD
I was a bit sceptic after receiving the shampoo if will work. What a shock! It did work. Since we can’t visit hairdresser, we opt in to colour our hairs at home. I’ve done exactly the same. Colouring hairs is not very difficult, but maintain the nice brown colour is. Well, not any more. This shampoo gave my brown hairs, fresh look. It stripped the unwanted orange/gingery reflexes from my hair. Game changer!
Amazing results ! – Sousouzam
I tried this shampoo on my brown coloured hair , the first impression is that it smells gorgeous ! I left it a few minutes for a better results and then I rinced it , I’ve used the conditioner and left for 10 minutes ,after drying my hair the results is stunning I can’t see orange bits they disappeared ! I really loved using the pro voque hair products and would recommend to anyone who want to get rid of orange bits ,it’s the best toner I’ve used ,the bonus is that it leave the hair very soft to touch !
Good results – Lucky74
I have used this shampoo by PRO:VOKE Toning Blue several times now so that I can see the results better. The shampoo is a lovely blue colour and it smells very nice too, and it lathers up very nicely. Teamed up with the PRO:VOKE conditioner for better results I am honestly happy with the results so far. I was not expecting to see much of a difference but after several washes my brown tones now have a much richer tone of brown and my hair is left soft and smells lovely. I will keep using this duo.
Fantastic! – Mellymelmel
Wow! This PRO:VOKE Toning Blue Shampoo is fabulous! It really keeps my brunette hair looking in tip-top shape and helps keep my colour beautiful for longer. I can’t believe how brilliant it is. I highly recommend it to everyone
Great even from the first wash! – Emzi1
There really aren’t many blue shampoos out there and they tend to be expensive, I got this to help my hair previously bleached hair which had an ash brown put over it during lockdown. This really helped to lighten the blonder parts and bring out a nice colour in the darker toned bits, Looks lovely and no orangey colour now. Can’t wait to get back to the hairdressers but for now this is great!
Great product! – Angela
I decided to give this a go after becoming fed up with my hair becoming dull after a wash. I have seen similar products for blonde tones but never any for brunette tones so I was excited to find this! Works well, great value for money as you only need a little and it left my hair shiny and brought out the undertones of my natural colour. Smells divine too!
Brilliant Shampoo for balayage hair! – Rachy85
I’m so happy I found this shampoo, I have a balayage with dark brown roots and blonde ends. My blonde was starting to look brassy and tired and this has sorted it out with just one shampoo my hair looks so brighter and blended. It also smells amazing and excellent value for money. I will definitely be purchasing again.
Great shampoo leaves hair vibrant and soft – Zoe1990
After using this shampoo for over a week I can see a massive difference in the vibrancy of the brown tones in my hair. It’s has also left my hair soft and manageable. The smell is great and I must say it actually works.
Really works – alexjane1
This shampoo is great and actually works. I noticed a difference in just a couple of washes and the orange brassy tones had been significantly reduced and the brunette was much glossier. My hair feels soft and restored but I also love that it is sulphate free so that my hair is not being stripped of its natural oils. I was also pleased that it is vegan friendly.
Smells devine – Mrsposs
This blue toned shampoo and. Conditioner for brown hair left my hair so shiney and soft. I’ve used it on my daughter’s hair as well, and it left it tangle free and easy to style. I have never used a shampoo like this before but it definitely made my hair look fantastic and the smell is gorgeous. I can smell it off my pillow in the morning. I Highly recommended this shampoo and conditioner for brunnettes.
Does the job – Steffxxx
I’ve used both the shampoo and conditioner a few times now, they smell really nice, and have made my hair super soft, and shiny. Doesnt leave my hair feeling greasy like some other products I’ve used.
Shampoo – Riri2323
I have brown hair and quite fine, I used the shampoo and conditioner, then dried my hair with my hot brush, my hair felt amazing, I have to do my hair every other day but with this I had a extra day before it needed shampooing and was shiny
Really great – Gemmadoh
I have always been dubious about blue/purple shampoos as they always seem to smell strange and leave my hair like straw but provoke was brilliant! Firstly it smelt fresh and fruity which was lovely and the smell lasted on my hair. After washing with shampoo and conditioner my hair felt lovely and soft
My hair is vibrant – Kiri13
This is a great shampoo. I used it on my dark brown dyed hair and I have noticed a significant difference, it has made my hair look more vibrant, richer and much more deeper hair colour. As I have not been able to visit my salon, this shampoo has been great for my hair as not only does it help my colour look much better, with the inca inchi oil included in the ingredients it has also made my hair look shiny and hydrated. I have used this shampoo with the matching conditioner and I highly recommend it as it has worked wonders for my hair.
Hair care at its best – Wadeysgirl2020
Happy to get to try this product as after dying my hair i couldn’t find a good quality shampoo to help with my orange tones. What a game changer this product is it only helped relax my hair colour and became manageable after the first use. The smell is good and not strong like other blue shampoos I’ve used in the past. My hair looks amazing and healthy. Will continue to use the product and definitely recommend to my friends
PRO VOKE toning blue shampoo – Mayraj
This is the first time I have used this shampoo and it made my hair feel so soft and silky. It smelled so good and the whole bathroom smelled great. It’s a brand I would continue buying and would recommend to anyone especially my friends and family. It’s a shampoo for all shades of brown hair and gives a richer feeling and fully hydrated it I love it so much and it’s vegan which is great.
Ok, but not great – Mummy pixie
So I’ve been using the shampoo for a couple of weeks now and I most admit it’s smells lovely and leaves my hair feeling great. But personally I couldn’t tell the different after using the shampoo. This shampoo didn’t work for me, however not everyone’s hair is the same, so might be different for some one else
Smells amazing – Loopy227
I love this product, it has really given my hair depth and a great shine. My hair has never looked so healthy. You only need a small amount as it lathers well so works out at great value. Leaves your hair feeling smooth and smelling gorgeous. Try it, you won’t be disappointed.
Good – Edz79
I’ve used this a few times now and have noticed a slight difference in my hair. It’s helped bring out a richer shade of brown and got rid of the brass tones. Although it weren’t a major change, I definitely recommend this shampoo to enhance the multi tones in your hair. It leaves it feeling so soft too!
Great – Jojo11
Is a good shampoo also a good size for travelling nice shape, good looking bottle I have used 4 times until now I can see changes and is also my hair accept the shampoo is hard to find a shampoo for my hairs
Really helps get the brassy/red tones out! – Lperry
I got this a few weeks ago and have used it 2/3 times and I can definitely see a difference in the tone of my hair. It didn’t take effect the first time but my hair is now noticeably less brassy/red and closer to the colour I actually want it to be. Has a nice smell and if used with the conditioner, leaves a lovely finish.
Good – Sara124
Good shampoo for brunettes or dark dyed hair as this shampoo gives a bit of a shine to the hair which is good I am not sure about buying it again but will see Will try the conditioner too together and decide
Good Results – Grom
I have tried this shampoo 3 or 4 times now on my hair and it certainly has toned down the brassiness of my brunette hair. Upon opening the product I found the smell not dissimilar to marzipan and quite pleasant. I found that I only had to use a small amount to get a good lather and after rinsing found my hair soft and manageable. After drying I found my hair to look more vibrant and refreshed and definitely looking better and much more healthy
Quite nice – Sunshine40
I didn’t get as good results as I would have liked to. It probably wouldnt be my first choice but that doesn’t mean it wouldn’t be the same for others. I liked elements of the product, shampoo worked up a nice lather and didn’t need too much product to achieve that. I prefer to have more of a scent in my shampoo too.
No more reddish brassy tones – Lemonpuff
I’ve been using this shampoo and the conditioner for a couple of weeks and so far it’s working brilliantly on those stubborn reddish tones from my brown hair which have been embedded into my hair from years of self dieing various colours.
Great timing shampoo for brown hair – Elise123
I was pleased with the results this shampoo gave me. I have brown hair that I often dye darker and have never been able to get rid of the brassy tones until now. The shampoo is easy to apply and rinse off and my hair was much less brassy after use. I would definitely recommend this product.
Love the product and its smell – Sj90
I really love the smell of this product, being bright blue I was not expecting the floral soft sent. I usually have to dye my hair due to greys but I have been able to push my dye back because my hair kept its brunette colour longer. I noticed a nice rich tone to my colour and it was really glossy after using this for a few weeks. I did notice my hair was a little frizzer than normal with this shampoo so have had to up my smoothing cream. Would not hesitate to buy this again to reduce my dying.
My hair is back all one colour!! –
My hair has been bleached and dyed in the past so it was getting lighter at the ends so was showing a variety of different colours in my hair (not a good look) I started using the toning blue shampoo about 2 weeks ago, First application I found it very drying, as I was applying the shampoo it felt like it was stripping it, my hair felt extremely dry but I think this is becausing it was doing its job and let’s face it it was getting through months of hair colour! There wasn’t much of a fragrance, more off a cleansing smell but not at all chemically. I only washed it once as I was a little concerned at how dry it felt. I applied conditioner which thankfully added moisture back and I felt a little more relaxed. My hair dried and styled easily and had a nice shine. I noticed a difference in the colour after about the third wash, the light hair had begun to darken and blend in with the rest of my hair. Today after 2 weeks my hair is all back to one colour and its so natural looking and has a lovely healthy shine, My hair actually feels clean after every wash!
Nice colour, easy to incorporate into my routine –
My hair colour can lose its depth quite quickly after colouring and I found this product made the softer tones last longer. It’s easy to use and gave the same result as my regular shampoo. I was worried it would leave my hair flat or oily but it didn’t. Only downside is it doesn’t foam as much as regular shampoo but other than that a great product to keep colour lasting longer.
Makes my hair look good. – Racy84
This shampoo is blue in colour. So I was wondering if it would effect my hair. I used the shampoo and it lather up well. Once I had washed my hair and dried it. My hair looked more browner and it felt so soft and healthy
Lovely shampoo – Natalie78
I was sceptical as to whether this shampoo would do anything for me but the change in tone is quite incredible as well as leaving my hair clean & fresh. I will continue to use this as part of my hair care regime
Smells good enough to eat! – Littlelisa123
I’ve been dying my hair for as long as I can remember because I really don’t like my natural hair colour, it’s dark brown with brassy tones.. I’ve recently had a baby and also have an 18 month old so I barely even get time to wash my hair anymore, never mind dye it haha!.. I figured I’d try and get used to my natural hair colour so I decided to give this a try, see if I could get rid of the ginger tones! First thing I noticed (other than the amazing electic blue colour lol) was the smell, it smells sooooo good, very nutty and fresh, kinda like you would imagine a tropical holiday.. I only had to use a small amount as it lathers up really well and my hair felt clean and fresh after, only negative I can think of is that after 2 days my hair felt very greasy, not sure whether it was the shampoo or the fact that the the pregnancy hormones that make your hair feel amazing are going away 🙁
Good enough – Diva13
It looked strange as colour at the beginning but the results were good and satisfying.In this time of my life when stylist is impossible to visit and my fiance colours my hair at home, every little addition help.
Leaves my hair really shiny – Laura80
I’m always dubious of toning shampoos but was pleasantly surprised with this one. I used it with the pro voke blue conditioner. The shampoo doesn’t lather that much but left my hair clean and smelling nice. It definitely brightened my hair and left it really shiny and soft.
Nice scent – Lisalee
Got this to try with my brown hair lathered up great and after my hair was washed and dry it felt softer didnt notice much of a difference to my colour apart from my hair looking a bit more brighter and smelt nice after it was dry aswell i would keep using this as its a lot better on my hair than most shampoos
Great – Amyjane
I was a little apprehensive to try this but I really loved it once I gave it a go. It smells amazing and leaves my hair lovely and shiny and takes any red tones away from my brown dyed hair which is fantastic.
Gives a lovely shine – Lish21
I’ve used the shampoo and conditioner for 2 weeks now and I have to say my hair feel and looks amazing. It gives a lovely tone to my brown hair and also the shine is lovely. It’s smells like coconuts so no complaints there either
Clean – Beccy1986
I’m a natural brunette and always had a hint of red in my hair that I hate. I use this shampoo every time I wash my hair which is 3/4 times per week. I wash my hair twice with the shampoo and it gives a real clean feeling, the shampoo washes out perfectly and doesn’t stick to my hair. I’ve not noticed a massive change to the red tone in my hair however I can see an improvement so I’m excited to continue and hope for good results.
Great! –
I was a sucker for purple shampoo for blonde hair but this blue shampoo is amazing for brunette hair! It’s a shampoo I’ll be living off for a while now. It does make hair feel a bit like straw when it’s wet but it does dry out absolutely fine. Definitely think it would pair nicely with a conditioner. The shampoo is an amazing colour blue and smells absolutely amazing!
Fabulous results – Tetley45
Great product easy to use and apply with clear instructions, lather was just right left my hair feeling soft and refreshed, great product for my coloured hair , lifting and making the blue more Prominent
Lifted my colour after just 3 applications – theupbeatgirl
I have been using this shampoo with the toning blue conditioner for around 2 weeks now. After just 3 applications I can see a difference in colour. The shampoo lathers well and just a small amount goes a long way. I really enjoy the scent of his product and find that it lasts all day. I think going forward I will use the product may be just twice a week because I find using it more often has started to dry my hair a little. Overall its a good product.
Great shampoo – Midnight1
I bought this last week and my hair never felt better looks brighter and shinier than ever. The shampoo comes in a electric blue color which I’ve never seen before and the smell reminds me of being in a hair salon. It Foams up really well and is easily rinsed out. It makes my hair feel soft and light which is good as I have really long thick hair. My hair looks clean and healthy which I absolutely adore will definitely be getting more.
Lovely – Queeny
Very impressed with this shampoo it does exactly what it says on the bottle , my hair feel so much softer and healthier after using this also it has restored my hair colour and took any brassiness out of it leaving it looking smoother and shinier and it smells beautiful too 🙂
Extremely pigmented! – MancMummy
I’m a brunette with colour treated balayage hair. I’ve ashy blonde highlights and they do have a tendency to go copper or even brassy, especially with lockdown which means I’m unable to get colour and cut every 7 weeks! I tried this shampoo to try and keep the ash blonde alive and tone down the harsh brassy and copper tones. I really want to maintain a cool hair colour rather than warm. If this sounds like you, then this product is an amazing choice! The packaging allows you to see the ultra bright product in the bottle. It is extremely pigmented – do not get this on your clothes or tiles and if you do, wash your tiles immediately! It will stain clothes. It’s vegan friendly which is great and silicone free. It says that it has a ‘sulfate free system’ but I am interested to know if that means that the product itself is sulfate free. The word ‘system’ to me implies that it may not be so they need to word it differently? I’m unsure what this means. Results – it worked. I would only use once a week maybe once a fortnight, depending on the condition of your hair as it was a little drying. You certainly couldn’t use it every time because of this. I consulted with my hairdresser before using and she said it looked and read as though it would be useful to my coloured hair. The fragrance is non offensive. The product did relieve some of the more coppery tones in my hair. For the price, it’s definitely worth investing in! I’d recommend to a friend.
Hydrating – Natty1357
Have used this shampoo and conditioner every other day and have not noticed much difference to the colour tones of my hair. However, the smell of both products is divine and the conditioner leaves my hair feeling fresh and nicely hydrated.
Shiny hair! –
If you have dry dull hair this is great for bringing out the shine, the product goes on well and isn’t very foamy, can see it instantly getting soaked in to the hair through and is nice to massage on the scalp. The smell is gorgeous and makes you want to keep it on for longer. Personally I find these products usually quite drying but this one exceeded expectations and one that I would buy again.
Good shampoo – Kasiadawidowska
Touch of Brunette toning Blue Shampoo neutralises warm, red & orange tones for a richer, deeper hair colour, it’s already visible after a few usages. Small drop of the shampoo is enough to wash a mid lenght hair, lovely smell and good size bottle.
Nice tone – NicHunter
I had high expectations of using in order to cover some grey roots showing through. The colour is very blue and I made sure to not leave on my hands too long as didn’t want stains. It went on easily and there wasn’t a massive lather but went through my hair nicely. After leaving on for a few minutes washed off as directed. It rinsed well and left my hair smooth. My hair felt nice when dry and although I didn’t notice a change to my grey hairs it did leave my hair in a nice condition. Hopefully after a few uses it might help the greys but it isn’t a bad shampoo so will continue to use.
Lovely tones – TinkC
I have brunette hair which was lacking in tines and shine. I have used this twice now and can slowly see some tones appearing. I have applied this to my hair and left on for 5 minutes each time. It smells nice and is starting to give lovely results.
Smells nice – Dontay16
I thought I would give this shampoo a go as I like to change up my shampoo every so often. It made my hair nice and soft but didn’t see any difference to tone. It smells nice not too in you face which is great
Smells lovely – Sherriday42
I’m not very keen on this shampoo it very hard to get through hair which means I have to use more, and it made my hair feel very dry and greasy even after my hair was dry it still felt dry and not very nice. I can’t really see a difference to my hair thou which I am disappointed about. The scent is amazing thou smells tropical and the smell stays all day and is so strong. I was worried the shampoo was going to stain my hands but it didn’t. I like the fact it’s vegan aswell
Not bad – hanz90
My hair is a really dark brown naturally and I get bored of it quite easy so like to mix up the colour now and then. Tried this out as I thought this may me beneficial to the condition of my hair but can’t say I noticed that much difference. Although it left my hair feeling a bit more soft, it didn’t really do much for the colour. The colour looks a little less brassy than before but still quite noticeable so maybe this just isn’t the shampoo for me.
Not much difference – Oxford_Mama
I’ve been using this for a couple of weeks and, whilst it leaves my hair soft, I don’t feel it has made much difference to my hair tone. I have mid-brown hair and it is maybe a little richer but not significantly. It leaves your hair feeling silky and soft, though, which I like a lot, but so do a lot of other shampoos. Perhaps I just need a couple more weeks of using it to see more of a difference but right now, I don’t see much of a point in getting this for the toning alone.
Ok product not as good as some out there – vicky1972
This was ok, maybe not as effective as the ones i have had previously, also i noticed the bottle seemed to constantly leak, it never seemed to shut properly. I am not sure i would go out of my way to buy this again
Normal shampoo – Marina76
I got this shampoo, thinking that it would help my hair. Unfortunately I can’t see any change it did to my hair. Maybe I am too critical but apart from smelling good and leaving my hair nice and soft I can’t see any change in the tone of my hair. It’s ok I guess if u like your hair smelling lovely and soft.
Works well – Geegee
I liked the feeling this shampoo left on my hair, it felt super soft and didn’t tangle. The blue shampoo for me needed to be more pigmented to keep the brassiness at bay with my tone of balayage. Overall it didn’t really work for me, but left my hair feeling silky.
Just okay – Yorkshirelass
I’ve been using this a short period of time so it is difficult to tell if it’s working or not however it does leave my hair feeling soft and shiny and looking healthy. Overall just okay but I would like to see results quicker
Not to impressed –
Tried this shampoo to help liven up my dry ends and give a bit of shine to it, it’s very blue and did dye my hands slightly when tried it so used gloves second time round, can’t say it surprised me really hair still dry and struggled with the comb after.
good but not for regular use –
I have dyed dark brown hair and was sceptical to use this product as i didnt want it to lighten my hair or anything. I do have some greys coming through which is the reason for the dying of it. When I first used this i did a very quick wash and my hair did look very shiny and clean and it did bring the colour out. I dont know if i would use this all the time but definately good in between getting to the salon for dye!
Not the best – KirstyC
I’ve recently been using the shampoo and conditioner as I fancied a change. But since changing over my hair has become really dry, even after using the conditioner. I have cute short hair aswell and really don’t like how this makes my hair feel after being washed
Not for me – Leanndra2000
I’ve been using the Pro:voke shampoo for around a week now. The shampoo has a lovely fragrance and texture which gives a lot of lather. Unfortunately I dont feel it did anything to the colour of my hair and after blow drying and styling my hair felt quite dry and hard to manage.
Your Rating
Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Laureth-4, Glycol Distearate, Potassium Sorbate, Polyquaternium-10, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Glyceryl Oleate, Citric Acid, Disodium EDTA, Cocamidopropyl Betaine, Benzophenone-4, Linalool, Hexyl Cinnamal, Glycerin, Hydroxycitronellal, Alpha-isomethyl Ionone, Sodium Hydroxide, Citronellol, Formic Acid, Geraniol, Hydrogenated Palm Glycerides Citrate, Tocopherol, CI 42090 (Blue 1).
